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Have you listened to someone defend that they are selling? How pathetic is that? It’s not that they are wrong, the entire economy moves on financial transactions, for profit and not. We are all salespeople at some point in our lives, even if we’re trying to get a job. What’s pathetic is that their defense deflects the real issue, which is shoddy sales skills.
The mark of a great salesman is simply that they don’t make you feel sold to; rather, the transaction is so natural it seems like an obvious action. You feel good about buying, because you needed or wanted the product or service. Opening your wallet was easy!
When a real salesperson hears an objection, they listen, ask questions, and try to meet their customer’s needs. If they can’t, they refer them somewhere else. To them a relationship between buyer and seller is built on trust and value. Salespeople foster that rather than simply garner transactions.
What they don’t do is defend themselves, or when their call to action is questioned, go into a hard sell. In essence, this is forcing the sale, the terrain of used car salesmen.
There is nothing wrong with asking. A great call to action is a specific ask. But when you get no, then keep asking, and people start complaining, pay attention. It has nothing to do with sales, per say. It has everything to do with the salesmanship. Don’t be a sales puke.
What do you think about salesmanship?