Image by El Tel63 Since Facebook’s mandatory Timeline conversion and IPO last spring, we’ve been screwed. In what can only be described as the coup d’etat of strategy plays, Facebook got the world and businesses hooked on its network. Then the social network leveraged its monopoly power, and pulled the ultimate bait and switch in history. Facebook implemented its Timeline interface. Timeline sabotaged traditional brand page performance, created a money generation vehicle, and sacrificed its users privacy for business purposes.