House of Cards 2013
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Breaking Up Google

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

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9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]

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Why Email and Search Outsell Social

Image by Doug88888 So much for social ROI. Yesterday, the New York Times ran an op-ed debating social media marketing’s ability to deliver sales in comparison to other forms of advertising (for example, traditional search or email marketing). A recent Forrester report stated paid search matters most for new customers, email matters most for repeat customers, and social tactics are not meaningful sales drivers. Correlating this data, ExactTarget surveyed more than 700 consumers (ages 15+) in its 2012 Channel Preferences study, and 77% responded that email was preferred over social media for communications for promotion offers. Opt-in email and click throughs driven by paid search represent private acts of engagement that occur deeper in an online sales cycle. While the […]

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4 Reasons to Integrate Marketing Now

Image by Chiri_dr Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. The resulting anytime anywhere access to the Internet breaks the isolation of any one type of media form, including radio ads in the car and newspapers in a local subway. Convergence creates the need to integrate, the process in which all communications from a company or organization — regardless of form — work together to present a unified brand experience for a customer. Integration yields more leads, creating better ROI for marketers. […]

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Improve Social Search

When you see a strong, social visual interface like Pinterest or Instagram, or even the revitalized Facebook and YouTube interfaces, you realize how far social search has to come. Search engines are generally not visual, don’t port well for sharing to networks, and are closed to commenting. Google, Bing and Yahoo! index a blend of news and social conversations, but this early concept of social search is pretty stale. The content presentation and simple link interaction is very 1.0 with text links, and a complete lack of dynamic commenting and sharing.

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A New Novel from Geoff Livingston

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