Vine Reflects Bandwidth and Quality Limits

Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context. First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier […]

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Strategy Lessons: The Ground Book

A Book of Five Rings, written by Miyamoto Musashi in 1645, is one of the world’s classic sources of strategy. The book’s influence extends beyond military schools to the entire Japanese business culture, and has made its way into Western culture, too. It is one of the texts that comprises the foundation of Zoetica’s strategy services. This blog series looks at each of Musashi’s five chapters, and discusses how some of the phrases apply to the modern communications market. The Ground Book opens the Five Rings with the basics of becoming a successful strategist. Here are five points that illustrate some dynamics in today’s communications marketplace. 1) Conquer Your Fear of Failure “Generally speaking, the Way of the warrior is […]

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The New Twitter: Better, But Power Users Still Need Clients

Twitter had to do something. Facebook’s incredible growth this year thanks to Open Graph (Like feature) has made it a top-tier web site, surpassing even Google for site visits. Facebook is even using Open Graph to compete with Google for search. To stay competitive, Twitter had to encourage more page views. Enter its new interface. How does the new Twitter stack up to its old interface as well as desktop clients such as HootSuite, CoTweet, Seesmic and Tweetdeck? Very well, in my opinion. The interface is very intuitive. There are lots of great features to take advantage of, including vastly improved Listing, semi-threading for response views, and DM capabilities (see Social Media Today piece). While it does not allow multiple […]

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