Is Big Data a Good Thing?

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and market use. McKinsey & Company’s Business Technology Office says Big Data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. The report goes on to list five ways Big Data can be used by companies and nonprofits: 1) Big Data can unlock significant value by making information transparent and usable at much […]

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The Mounting Challenges of an Established Social Content Market

Image by Randy Pertiet When blogging was new, anyone with vertical subject matter expertise could create their own site and become a success. These voices were integral role players within communities that shared the same interest. Today, the corporatization of social media by content farms, the use of algorithmic content sourcing, and an established tier of “A-List bloggers” has drastically reduced the chances of success for the individual voice. Increasingly, the desired outcomes of blogging seem like a myth of the past, just like the romantic cowboy of the Wild West. It’s not impossible, but the dream remains big while the real opportunity has become significantly more challenging. Great content is not enough. The pioneering era prompted the rise of […]

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How Social Semantic Search Defines People

(Cartoon by David G. Klein from the New York Times) Search is the underpinning of the Internet today, from the 1 billion traditional searches everyday on Google to providing references about a person on Twitter and delivering their stream feed on Facebook. Search has moved from simple page rank to an increasingly complex algorithm that weight’s social and semantic data points to deliver the outcomes most likely to please you. Personalization of search continues to evolve, but in turn it defines people and their choices. Search — the technology itself — doesn’t bear responsibility for this. People do. People who use the Internet and its many free tools without understanding how the information is provided to them. They blindly accept […]

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Vocus Marketing Blog
(2012-present)

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Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston
Glen Echo Park by Geoff Livingston
Bandit Salute by Geoff Livingston
The Sultans of Swing by Geoff Livingston
Girl Trains Rule by Geoff Livingston
A Dead Ancestor by Geoff Livingston