A Content Marketing Debate

Image by Peter Hutchkins The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time. I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content. Geoff Livingston on Google+

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Is Big Data a Good Thing?

Image via thealphaquadrant.blogspot.com Big Data is a crazy reality that we have created with society’s many digital input devices, from street cameras to the common smartphone (sorry, Trekkies). There is so much data available that computing algorithms are needed to extrapolate and contextualize the information. Companies are actively looking at ways to mine and extrapolate Big Data for analytics and market use. McKinsey & Company’s Business Technology Office says Big Data will become a key basis of competition, underpinning new waves of productivity growth, innovation, and consumer surplus. The report goes on to list five ways Big Data can be used by companies and nonprofits: 1) Big Data can unlock significant value by making information transparent and usable at much […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
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Mashable
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The Backside of Georgetown (Final Edit) by Geoff Livingston
Holiday Lights by Geoff Livingston
Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston
Glen Echo Park by Geoff Livingston