Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.
The rush to become officially integrated into the Google Author Rank system or has begun. It’s unfortunate, because Google Authorship forces weighted search rankings that favor popularity and SEO skills over substance. If content creators want to optimize our chances of being read, what choice do we have but to implement the system? Our search results depend on it. There have been many blogs about how to implement Google’s Author Rank system, but this isn’t one of them. Geoff Livingston on Google+
Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC. In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her book, Marketing in the Age of Google, one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Her answers are just amazing. And with that, […]
My wife Caitlin “holds” a pyramid in her hands… Experienced online marketers know there is no avoiding integrating content, search and social for a complete Internet strategy. They are irrevocably tied together, and increasingly so with Google, Bing and other search engines focused on adding social context to search. I was reminded of this reading Top Rank Blogger and CEO Lee Odden‘s Optimize, which tackles the triple crown of online marketing – SEO, social media, and content marketing – with a deft hand. If you haven’t read it yet, Optimize does a great job of taking readers through the process of conducting research, choosing approaches, and encouraging familiar and new tactics alike to optimize just about every imaginable part of […]
Image by Sean MacEntee Chatter about Google+ for business is abound, but other than the SEO benefits, arguments for a pro offering have not been compelling. In reality, there is no formal business offering yet. While Google+ is at or close to 30 million members, they are distributed globally, and are largely technologists or social media wonks. At this early stage, consumer businesses, nonprofits and non technology B2B plays have little to gain from Google+ other than SEO (can you say Squidoo II?). Moving forward, Google+ needs to provide a substantive growth curve and a robust business offering to effectively complete. Here are five challenges facing Google+ for businesses: 1) Beyond SEO It’s great that bloggers and corporate content producers […]
Image by Aunt Owwee Recent news from Google has increased the value of good, old fashioned blog links. The dominant search engine has declared war on content farms, effectively wiping out an estimated 11.8% of front page results, primarily those that use black hat SEO tactics such as copying others content. Now more than ever, inbound links are the lifeblood of your content marketing effort. Links are the currency of the social web, driving word of mouth, third party credibility and earned search engine optimization. The hallmark of the social media revolution — and now the online networked economy — is the referral to someone else’s content. When someone gives your site a positive link, it’s an endorsement of the […]