Just Thank and Serve

Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.

Read more
Linkedin Google+ Facebook Twitter

The Four Social Strategies Applied to Facebook

The Fifth Estate Applied: Facebook Strategy There is a running joke about clients demanding a Facebook strategy. But in reality, beyond demanding a strategy for a tool, their requests are not unreasonable. Facebook owns half of U.S. social network traffic, and one half of the U.S. population has an account on the social network. Using this tool within the context of a larger online effort usually makes sense. Facebook has everything from video and pics to groups and questions. From a marketer’s perspective, perhaps the most attractive features are the robust activity stream and inbound Like functionality. But even if Facebook doesn’t have the function you need, a company or nonprofit can build a custom app for the social network. […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston
Julia in Green by Geoff Livingston
Gary, the Guitar Player by Geoff Livingston
Santa Fe Sky (A Contemporary Landscape) by Geoff Livingston
Blue Hour at the Railyard by Geoff Livingston
Santa Fe Railyard by Geoff Livingston
Class Photo - Marasi Primary School Students (Kenya) by Geoff Livingston
Marasi Primary School Students (Kenya) by Geoff Livingston
Between the Pillars by Geoff Livingston
Adams Morgan Red by Geoff Livingston