Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders. Geoff Livingston on Google+

The Fifth Estate Applied: Facebook Strategy There is a running joke about clients demanding a Facebook strategy. But in reality, beyond demanding a strategy for a tool, their requests are not unreasonable. Facebook owns half of U.S. social network traffic, and one half of the U.S. population has an account on the social network. Using this tool within the context of a larger online effort usually makes sense. Facebook has everything from video and pics to groups and questions. From a marketer’s perspective, perhaps the most attractive features are the robust activity stream and inbound Like functionality. But even if Facebook doesn’t have the function you need, a company or nonprofit can build a custom app for the social network. …