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	<title>Geoff Livingston&#039;s Blog &#187; shel israel</title>
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	<description>Marketing strategy, insights and analysis.</description>
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		<title>What 100K Twitter Followers Gets You</title>
		<link>http://geofflivingston.com/2009/11/03/what-100k-twitter-followers-gets-you/</link>
		<comments>http://geofflivingston.com/2009/11/03/what-100k-twitter-followers-gets-you/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 12:42:59 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[@kanter]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[follower]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[recommended list]]></category>
		<category><![CDATA[shel israel]]></category>
		<category><![CDATA[twitter]]></category>

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		<description><![CDATA[Everyone always seems fascinated with Twitter follower counts. Friend Beth Kanter was recently added to the official Twitter recommended list, which in turn added more than 100,000 new followers to her account. We decided to see what kind of impact the new following brought with it. We did this by retweeting a link to the [...]]]></description>
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		<slash:comments>83</slash:comments>
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		<title>WhiteHouse.gov Breaks New Ground with Social, But&#8230;</title>
		<link>http://geofflivingston.com/2009/10/28/whitehouse-gov-breaks-new-ground-with-social-but/</link>
		<comments>http://geofflivingston.com/2009/10/28/whitehouse-gov-breaks-new-ground-with-social-but/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 12:18:07 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[DC]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Beth Kanter]]></category>
		<category><![CDATA[Buffy Wicks]]></category>
		<category><![CDATA[Macon Philips]]></category>
		<category><![CDATA[nonprofit]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[policy]]></category>
		<category><![CDATA[shel israel]]></category>
		<category><![CDATA[Sonal Shah]]></category>
		<category><![CDATA[Trooper Sanders]]></category>
		<category><![CDATA[white house]]></category>
		<category><![CDATA[ynpndc]]></category>

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		<description><![CDATA[The highlight of last week&#8217;s YNPNdc briefing on the Obama Administration&#8217;s nonprofit policy was Macon Phillips, Director of the White House Office of New Media (pictured above). Phillips detailed how the White House was using social to engage stakeholders online. As you can see, the White House site is very social, playing with every tool [...]]]></description>
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