We First’s @simonmainwaring on Cause Marketing

I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger community. I wanted to check in with Simon, and see how the We First project was coming along. Here’s what he had to say‚Ķ GL: How has We First been embraced by the business community? SM:Outright the business community has been very kind and open towards We First, welcoming both the book and its message. That said, the purpose of […]

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