5 Tips for Posting Pulse Articles on LinkedIn

LinkedIn Pulse uses an algorithm to determine how it should source your post. It matches content to an industry professional’s interests. So if you are a healthcare provider, you won’t receive posts on accounting.

There are ways to optimize LinkedIn Pulse to better reach intended audiences. Here are some suggestions based on research:

1) Social Validation Ratio

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The LinkedIn Pulse algorithm uses as social validation ratio to determine how often it sources a member’s Pulse post, says data scientist Andy Foote. The relative number of views doesn’t matter. Instead, the percentage of likes, reshares and comments per view is what triggers a featured article in Pulse.

Sharing your post as soon as you publish is critical. Send it on to your most engaged communities. You need people to like, share and comment to achieve the right ratio. I can already see scenarios where people are gaming initial social engagement to trigger featured Pulse articles.

2) Timing Is Important

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Because social validation drives success you want to publish on days when most people use LinkedIn. Those tend to be Monday through Friday during business hours, with an emphasis on Tuesday, Wednesday and Thursday. You can further refine time-based optimization by targeting times when people are at their desks; before work, lunch hours, or the end of the business day.

3) Format Posts for Social Validation

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Creating strong posts means requires a few things to make content more share and comment worthy. These are blogging best practices, but just for the sake of being intelligent about formatting let’s offer a few reminders:

  • Use relevant and interesting images. There’s a reason why LinkedIn suggests a strong header image. But go further. Build subheads, and use a new image every three to five paragraphs. Or you can build a BuzzFeed-esque post with subheads for every paragraph. List posts do seem to go further than the average essay, but you better be sure the content is awesome. There’s nothing worse than a lame, self-promotional BuzzFeed hack. You can also embed rich media if you have good video content or Slideshares you’d like to add.

  • Titling is important to drive interest from readers. It should also be descriptive and match back to keywords that will signal to the algorithm which audiences will prefer the post.

  • Offer links to give readers additional insights and depth. LinkedIN’s editor recommends you do this as a matter of good form.

    The social network does recommend generous linking. As far as ranking content goes, LinkedIn’s Pulse algorithm is closely guarded, but if it is anything like Google’s, it rewards posts with strong links. Generally speaking, Google likes sourcing content with frequent and credible links, as it provides an extended and good user experience. Since Google actually indexes LinkedIn posts, this a good practice regardless of how LinkedIn factors links into its algorithm. You want to rank well with your post.


  • There are those that preach long form, and others who say short form matters most. Most of the posts I see succeeding on Pulse are greater than 500 words, but not more than 1000. Brian Lang’s research confirms this observation. At the same time given how few posts actually extend beyond 1000 words, it may be the odds of success are higher with long form.

4) Write for the Audience

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It’s really important to keep content laser focused within the sector. The algorithm will source content to audiences based on keywords and phrases. And it will also exclude audiences if the content won’t appeal to them.

5) Tag Your Posts

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The 10 most overused buzzwords on LinkedIn.

LinkedIn specifically recommends tagging your posts. You can add up to 3 tags in each post, but you cannot customize the tags, instead using what LinkedIn has offered for categories. To add tags:

  • Scroll to the bottom of your post.
  • Click the Tag icon next to Add tags like consulting, sales, marketing…
  • Click into the text box and begin typing.
  • Select an available tag from the drop-down.

These five tips should help your LinkedIn Pulse Article go further than just a standard text-only piece that one might be tempted to post.

12 Ways to Boost Your Visual Media Performance

Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape. My colleague Erin Feldman is the primary author with a co-author credit to me. You can download it for free with no requirement to provide any personal information.

The eBook discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, its use is limited to particular tasks. To reach more people, think mobile first, desktop second.

Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare or simply scroll below.

1) Media

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Traditional media is not dead, but it does need to be supplemented with digital assets. Engage journalists by augmenting pitches with photos, videos and other visual resources.

2) Social TV

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Social TV is not synonymous with newsjacking, but the tactic is relevant, particularly when capitalizing on the social furor surrounding live events such as sporting ones or the Grammy’s. Follow current events and programs, then share timely brand-related updates and images.

3) YouTube

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YouTube isn’t replacing traditional TV viewing, but it is being consumed in larger and larger numbers. Brands seeking to create a YouTube presence need to think unique content rather than copy what they do on more traditional video platforms.
Aim to create high-quality, engaging content rather than just another television ad.

4) Pinterest

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Pinterest offers a captive, active audience. Tap into their interests by sharing images that they’ll love to “like” and re-pin. Pin images that depict your brand’s story and character.

5) Instagram

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Instagram is ideal for user generated content (UGC). Give your audience a chance to tell the story, and they typically will. Grow your Instagram community by asking them to share photos of your product in action.

6) Facebook

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Facebook is alive and well, but it’s increasingly visual. Ensure your placement in your fans’ news feeds by tapping into their visual interests. For increased Facebook engagement, post multiple photos rather than a single one.

7) Twitter

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Twitter has gone the way of visuals, too. Make sure your work is noticed by using Twitter Cards to feature images and other information, such as a sign-up form.
Use Twitter Cards to feature full-sized images in the news stream.

8) SlideShare

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SlideShare is not an online PowerPoint presentation. Other content can be uploaded to the site. In addition, it features robust search optimization capabilities. The presentation’s important, but don’t forget to optimize for search.

9) LinkedIn

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LinkedIn is visual, too. Present your company’s story and standout from your competition with Showcase Pages.

10) Flickr

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Flickr may be popular because of its storage and archiving possibilities, but the site gets plenty of traffic from people seeking licensed images for their own work. Capitalize on their needs by licensing your work. To increase awareness, license your photos so that people can share and use them.

11)Vine

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Vine is home to short video, so it’s not the place to tell your brand’s life story. Aim for sharing highlights and personality. Use your six seconds to let your brand’s personality shine.

12) Non-Traditional Conferences

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Nontraditional conferences are the way of the future. Blend your traditional event with digital for an increased return on investment. Use visual and digital media to generate stories before, during, and after an event.

Download Visual Media: The New Content Marketing Landscape for free with no requirement to provide any personal information.

Want more? Read 7 Signs of the Post Social Media Era.