Eliminate Distractions

Olympians Missy Franklin, Katie Ledecky and me at last week’s USA Today 30th Birthday bash. Fathering a child, starting companies, writing books, getting work done, working out… Finding time for all of these things requires discipline and focus. That’s why over the past couple of years and in particular recent months, I have eliminated distractions wherever possible. Here are six things I have intentionally nixed from my day-to-day life:

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Need Mobile Intel? Read The Third Screen

Some books capture the spirit of a marketing zeitgeist just as it begins to happen in full force. Seth Godin‘s Permission Marketing and Charlene Li & Josh Bernoff‘s Groundswell were two such books. Chuck Martin’s The Third Screen is arguably of the same caliber for the forthcoming mobile marketing revolution. Centered around the Untethered Consumer — freed from the bondage of traditional marketing methods — the book helps marketers capture the true nature of mobile media. It serves as a solid primer, going into the history of wireless communications, and explaining why businesses have so little control over mobile stakeholders. Basically, anytime a customer interacts with a business it is strictly on their terms. It is completely an opt-in experience. […]

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Five Forms of Mobile Media

Image by Paul Swansen Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. He helps you see the primary communications forms on the medium clearly and concisely. Specifically, Ken talks about the three primary communication methods via mobile web development. There are additional tools that provide communications on top of the big three, similar to social networks that function within the larger world wide web. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Here are the five forms that most marketers use or experiment with today. Primary Communication Methods 1) Short Messaging Service (SMS): Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the […]

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Mobile Will Restore Brevity to Media

If social media endangered the 30 second spot, then mobile media will restore brevity to content creation. Smaller screens, less convenient input methods for text, the ability to create user generated visual media on the fly, and an evolving series of socially empowered mobile media will challenge content creators to serve a new reader. Long blog posts and articles are best read on computers and tablets, while short videos, photos and brief updates will be preferred on smartphones. Time seems to be on mobile’s side. As 4G enters the marketplace, lightening fast wireless broadband will become an empowering technology. By 2014, mobile Internet use is expected to surpass desktop use. Consider that wireless empowered smartphones and tablets will continue to […]

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Aunt Brenda's Traditional Thanksgiving Turkey by Geoff Livingston
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