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Download Welcome to the Fifth Estate

Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos. From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse: A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow. The first chapter details the media […]

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Bashing Google+: Fashionable, but not Smart

Image by Monkey at Large Many social media wonks bash Google+ at social media conferences and in online conversations. Doubting the new social network is the fashionable thing to do. Yet you have to wonder if this absolute negative view is professionally smart. While the network has not surpassed Facebook and to date lacks the business impact of established networks Twitter and LinkedIn, it has developed its own community. Engagement waned after a stellar launch, but new voices continue to join Google+ and more of Google’s core applications have been integrated into the network. As a result, traffic has increased. AddThis recently reported that Google+ had its third highest in bound traffic week to date. Google continues integrating its entire […]

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True Blue

True blue — loyalty in your views and causes — is an admirable quality. Blue means more culturally, too. It can mean feeling down. When I consider this blog over the past year and half — really since I began writing Welcome to the Fifth Estate — I have the latter kind of blues because I sacrificed the true blue of authenticity, and writing what I cared about. Yes, I was supporting a book. Yes, I do care about social media, but as time has come to pass, it’s clear not enough to write about it every post three, four even five times a week. During the Fifth Estate period this blog became well-ranked. It’s the fourth such blog I […]

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The Post Social Media Revolution Era Begins?

Image by Vagawi It’s 2011, social media is not new, and for all intents and purposes, there are no new form factors, just better versions. Innovation in the space revolves around better form factors and features. This can be likened to innovation in established sectors, like better DSLR cameras for consumers. Point being, we’ve entered the post social media revolution era. This is the era when the dust settles. It’s the time when consolidation occurs, and best practices are refined. Traditional media companies and new competitors are entering through acquisition or innovation upon the old forms of social media. Social media experts seem a little tired, rehashing the same lessons within the “new” innovations. Consider that the greatest innovations and […]

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There Are No Experts, Only More Experiences

Image by timparkinson After reading the chatter about clown-gate and ensuing social media expert bashing posts last month, the first reaction was to ignore it and continue real work. It was the ultimate red herring. But upon further reflection, it seems necessary to point out that all parties became obsessed with the word expert. There really is no such thing, there are only experiences. The reemergence of the social media expert meme was fueled by two well known voices who have had great successes in the past. Yet they sought to put themselves above their peers. Why? Who knows. Perhaps they were trying to sell books or needed attention. Maybe they were just venting. It doesn’t matter. Some of us […]

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Free Social Media Strategy Content

4 Types of Social Media Strategy for Businesses Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter four on strategy. It also has links to a dozen blog posts about strategy, many of which are not included in the book, and other resources. You can visit the wiki here. Please feel free to take this content and use it, and become a wiki member and add/comment/edit. So many social media books have been published as vehicles for […]

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