Blog Against the Machine

They say that professional blogging is a dying social marketing tool. The University of Massachusetts revealed a 25% drop in the number of corporate blogs in the Inc. 500 (from 50% of the general surveyed population to 37%).The next generation of trade media — team and professional “blogs” — have risen to the fore and dominated their various niches. Lost in the dust are the individual and small business bloggers who can’t create enough content to compete effectively against the content machines. In the marketing sector we have strong professional trade media plays from Hubspot, MarketingProfs and Copyblogger. Individual blogs like Jason Falls’ Social Media Explorer have augmented the individual voice with guest posts, providing daily or near daily offerings […]

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Reflections on Dell’s Social Media Facility

Dell continues to be one of the most innovative companies out there in social media. Yesterday, on the one year anniversary of its Social Media Listening & Command Center, Jason Falls and I toured the computer giant’s headquarters. We met with several critical players on the Dell team, from perennial leader Lionel Menchaca to Amy Heiss, program manager for the Command Center. Along the way we learned quite a bit about how Dell evolves with its clients needs, in the United States and globally. Perhaps the biggest impression made on me was the experimental and open nature of the Dell social team. When I walked into the cavernous room that houses Dell’s social media group, I noted several things: A […]

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Nine Guest Posts on Social Media

Due to the late release of Welcome to the Fifth Estate, the opportunity to coincide the book with last Spring’s speaking engagements was lost. In lieu of a book tour, it seemed appropriate to go on a blog tour. The following nine blog posts are Fifth Estate themed social media pieces about different subject threads in the book. Thank you Adam, Jason, Jesse, Danny, Allyson, Gini, Frank, Team Mashable and Brian for the opportunities. How Media Companies Fit Into the Fifth Estate – The Future Buzz: How does a company fit into the larger social web? The Unsexiness of Tactical Brilliance – Social Media Explorer: The need to be tactically proficient above chasing social media glitter. The State of Influencer […]

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