Posts Tagged ‘Social Media’

How to Differentiate Your Content

Posted on: October 2nd, 2012 by Geoff Livingston 11 Comments

Different
Image by Ksenia Krneychuk

After my speech two weeks ago on blogging, a TribeUp NYC attendee asked me how to differentiate content.

I’m sure other strategists have their methods, but here’s how I do it.

There’s one critical precursor to success: You must possess substantial knowledge about your topic area, and keep abreast of current trends, not only in the mainstream but on the edge of your sector. Become a subject matter expert.

If you don’t, it will be difficult for you to compete. You need this knowledge to determine the trends you should cover.

Start with Irreverence

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Fear and Loathing the 2012 Social Election

Posted on: August 31st, 2012 by Geoff Livingston 20 Comments

While I appreciate great political social tactics and analysis, I can’t take the 2012 social election.

This week’s RNC already produced an amazing amount of vitriol on Facebook and Twitter. I tuned out completely during the evenings.

Next week’s DNC promises to add more.
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Using Sex to Sell Social

Posted on: August 15th, 2012 by Geoff Livingston 29 Comments

Fast Company Sexy SOcial Media Cover from September Issue

Perhaps you have seen the September issue of Fast Company.

The cover headline refers to sex and social media with Mindy Kaling’s demure yet suggestive picture. Yet Mindy’s story doesn’t focus on anything about sex.

Instead it discusses how the Office screenwriter built a substantial personal brand on Twitter, and garnered a TV sitcom. It’s even got some cool stats on TV social network sharing.

The cover baits men and women who may be interested in Kaling’s sex appeal and how social media embellishes it.
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