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	<title>Geoff Livingston&#039;s Blog &#187; Social Media</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>The Audaciousness of Corporate Social Media Failure</title>
		<link>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/</link>
		<comments>http://geofflivingston.com/2012/02/07/the-audaciousness-of-corporate-social-media-failure/#comments</comments>
		<pubDate>Tue, 07 Feb 2012 15:47:20 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analysis]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Audacity]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[LL Bean]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[pundit]]></category>
		<category><![CDATA[pundits]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[Whole Foods]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4365</guid>
		<description><![CDATA[Image by Rick Audet It was interesting reading all of the social media criticism about Google&#8217;s privacy policy changes last week. A measured critical tone offers refreshing context to the usual outrage pundits spout when analyzing the latest corporate social media failure. These dramatic declarations of &#8220;FAIL&#8221; include the anticipated demise of the brand&#8217;s entire [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>CONTEST: Social Business or Social Bullshit?</title>
		<link>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/</link>
		<comments>http://geofflivingston.com/2012/01/03/contest-social-business-or-social-bullshit/#comments</comments>
		<pubDate>Tue, 03 Jan 2012 16:07:06 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Reality]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[.com]]></category>
		<category><![CDATA[2.0]]></category>
		<category><![CDATA[bullshit]]></category>
		<category><![CDATA[contest]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[expert]]></category>
		<category><![CDATA[hype]]></category>
		<category><![CDATA[IBM]]></category>
		<category><![CDATA[Jason Falls]]></category>
		<category><![CDATA[No Bullshit Social Media]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[Salesforce.com]]></category>
		<category><![CDATA[social business]]></category>
		<category><![CDATA[unicorn]]></category>
		<category><![CDATA[Walmart]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4238</guid>
		<description><![CDATA[Image by Emmett Tullos III The sales pitch for social business (see IBM&#8217;s definition) has spread from the technology industry to the social media echo chamber. Social media tools will bring a promised evolution of business, but how much of this buzz is bullshit? Recently, Jason Falls and I visited Dell&#8217;s social media command center. [...]]]></description>
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		<slash:comments>56</slash:comments>
		</item>
		<item>
		<title>The Secret to Success: Impact and Experience</title>
		<link>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/</link>
		<comments>http://geofflivingston.com/2011/12/11/the-secret-to-success-impact-and-experience/#comments</comments>
		<pubDate>Sun, 11 Dec 2011 13:07:56 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[children]]></category>
		<category><![CDATA[Commencement]]></category>
		<category><![CDATA[commonwealth]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[impact]]></category>
		<category><![CDATA[job market]]></category>
		<category><![CDATA[journalism]]></category>
		<category><![CDATA[mass]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[speech]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[VCU]]></category>
		<category><![CDATA[Virginia]]></category>
		<category><![CDATA[virginia comonwealth university]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4189</guid>
		<description><![CDATA[I gave the following commencement speech yesterday in Richmond to Virginia Commonwealth University&#8217;s School of Mass Communications. The speech focuses on what makes for a successful career in communications, specifically by navigating today&#8217;s fast moving media environment. The keys to success are gaining experience and delivering impact. Thank you to Bill Farrar, Yan Jin, Jon [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>No Respect for Train Wrecks</title>
		<link>http://geofflivingston.com/2011/12/06/no-respect-for-train-wrecks/</link>
		<comments>http://geofflivingston.com/2011/12/06/no-respect-for-train-wrecks/#comments</comments>
		<pubDate>Tue, 06 Dec 2011 19:23:20 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[Drama]]></category>
		<category><![CDATA[kim kardashian]]></category>
		<category><![CDATA[ozzy osbourne]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[train wreck]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4176</guid>
		<description><![CDATA[The train wreck scene in Super 8 captivates you with its sheer level of destruction, power and unbridled fear. The scene is an awesome spectacle of sheer force and damage, one that you replay a couple of times to see which parts you missed. That doesn&#8217;t mean you want to hang out by the tracks [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Fixes for Three Lousy PR Pitches</title>
		<link>http://geofflivingston.com/2011/12/05/fixes-for-three-lousy-pr-pitches/</link>
		<comments>http://geofflivingston.com/2011/12/05/fixes-for-three-lousy-pr-pitches/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:06:37 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[how-to]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[pitches]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[stories]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4156</guid>
		<description><![CDATA[Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions [...]]]></description>
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		<slash:comments>9</slash:comments>
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