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	<title>Geoff Livingston&#039;s Blog &#187; Social Media</title>
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	<link>http://geofflivingston.com</link>
	<description>Marketing strategy, insights and analysis.</description>
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		<title>Rethinking Strategy through Storyboards and Cognitive Maps</title>
		<link>http://geofflivingston.com/2012/05/22/rethinking-strategy-through-story-boards-and-cognitive-maps/</link>
		<comments>http://geofflivingston.com/2012/05/22/rethinking-strategy-through-story-boards-and-cognitive-maps/#comments</comments>
		<pubDate>Tue, 22 May 2012 11:04:18 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Cause]]></category>
		<category><![CDATA[Green]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[account planning]]></category>
		<category><![CDATA[cause marketing]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[story board]]></category>
		<category><![CDATA[UX]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4855</guid>
		<description><![CDATA[Image by Wild Olive In today&#8217;s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers end strategies with media choices and tactics (and hopefully associated measurement [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Abominable Influencer</title>
		<link>http://geofflivingston.com/2012/05/15/the-abominable-influencer/</link>
		<comments>http://geofflivingston.com/2012/05/15/the-abominable-influencer/#comments</comments>
		<pubDate>Tue, 15 May 2012 14:57:58 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[abominable snowman]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influencer]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[mac lethal]]></category>
		<category><![CDATA[Malcolm Gladwell]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[paddy o'brien]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Wael Ghonim]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4798</guid>
		<description><![CDATA[Image by codecarnage You probably know the legend as Bigfoot, the yeti, or the Abominable Snowman. The mysterious, gigantic hairy biped eludes human contact in mountainous regions, vying for its own survival. Thrilling and scary at the same time, northern cultures dream of this elusive and powerful icon of the unexplored wilderness. Similarly, PR and [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Marketing in the Round Infographic: The Tip of the Iceberg</title>
		<link>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/</link>
		<comments>http://geofflivingston.com/2012/05/14/marketing-in-the-round-infographic/#comments</comments>
		<pubDate>Mon, 14 May 2012 11:19:43 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CMOs]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[geoff livingston]]></category>
		<category><![CDATA[Gini Dietrich]]></category>
		<category><![CDATA[infographic]]></category>
		<category><![CDATA[Integrated]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing in the round]]></category>
		<category><![CDATA[multichannel]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4774</guid>
		<description><![CDATA[Marketing in the Round Infographic Today, Gini Dietrich and I launch Marketing in the Round in Chicago with a virtual (1 ET) U-Stream book bomb and a live (5 CT) networking event! Read Gini&#8217;s post here about how the book happened. Immersed in the era of visual media, what better way to start the day [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<item>
		<title>Elmo Delivers 4 Peer-to-Peer Lessons</title>
		<link>http://geofflivingston.com/2012/05/07/elmo-peer-lessons/</link>
		<comments>http://geofflivingston.com/2012/05/07/elmo-peer-lessons/#comments</comments>
		<pubDate>Mon, 07 May 2012 11:11:30 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Reality]]></category>
		<category><![CDATA[controversy]]></category>
		<category><![CDATA[diana krall]]></category>
		<category><![CDATA[Elmo]]></category>
		<category><![CDATA[elvis costello]]></category>
		<category><![CDATA[katie perry]]></category>
		<category><![CDATA[lessons]]></category>
		<category><![CDATA[parent]]></category>
		<category><![CDATA[peer]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4717</guid>
		<description><![CDATA[My daughter Soleil loves Elmo madly. As much as the little red monster can annoy, I wanted to support my little girl in her crush. So I intentionally identified in with the online Sesame Street videos. While there is a golden nugget in every episode for kids, I saw a pattern of lessons about adult [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<item>
		<title>Why &#8220;The Pitch&#8221; Will Perpetuate Bad Practices</title>
		<link>http://geofflivingston.com/2012/04/24/why-the-pitch-will-perpetuate-bad-practices/</link>
		<comments>http://geofflivingston.com/2012/04/24/why-the-pitch-will-perpetuate-bad-practices/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 11:07:17 +0000</pubDate>
		<dc:creator>Geoff Livingston</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[Agency]]></category>
		<category><![CDATA[AMC]]></category>
		<category><![CDATA[bad]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[Mad Men]]></category>
		<category><![CDATA[McKinney Advertising]]></category>
		<category><![CDATA[moneyball]]></category>
		<category><![CDATA[olivier blanchard]]></category>
		<category><![CDATA[pr]]></category>
		<category><![CDATA[practices]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[The Pitch]]></category>
		<category><![CDATA[WDCW]]></category>

		<guid isPermaLink="false">http://geofflivingston.com/?p=4633</guid>
		<description><![CDATA[Perhaps you have seen the preview episode of The Pitch, AMC&#8217;s newest show about the advertising industry, which debuts on April 30. In this first episode WDCW competes against McKinney Advertising for a Subway breakfast ad campaign. While dramatic and entertaining, the episode also perpetuates several bad practices that plague the entire marketing sector. This [...]]]></description>
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		<slash:comments>24</slash:comments>
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