Can you name this song…? vine.co/v/bJjdTLBnwx1
— Paul McCartney (@PaulMcCartney) January 29, 2013
There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices.
Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context.
First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier networks.
Competitors like Viddy and Keek also have short video formats, 15 and 36 seconds respectively. But even Vine still suffers in low bandwidth situations as I found out at a packed concert on Sunday night.