Here is a method on how to select media venues to distribute content.
Since we brought Michelle home, she has proven to be a high octane dog who needs some running time. Being the first one up at the Livingston household, I am often chaperone her to the local dog park. I see some amazing parallels at the dog park to the good and bad of online social networks. My dog park consists of about 250 people. Everyone says hi to each other, and we learn a little about each other’s lives. I often smoke a cigar in a corner and blog, or work on my iPad. This used to be my writing time, and I don’t want to give that up. As a result, I tend to a bit more of an […]
Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context. First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier […]
It’s funny how people want LinkedIn to become yet another social network to hang out with their buddies. Ironic, because LinkedIn dubs itself “the world’s largest professional network.” LinkedIn means business networking and conversations to me. The network itself offers about as much excitement as a stale piece of Wonder Bread. Now that Twitter decoupled its stream from LinkedIn, things have become even more boring.
In the era of niche social networks we are left with many choices for tools and conversations. A recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment.
Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google’s inclusion of Plus activity into its search algorithm. Called “Search Plus Your World,” this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison to its primary competitors Twitter, LinkedIn, Tumblr and, of course, Facebook. Consider how prominent this change is. In the above screen capture, personalized results are featured right above the top search result for “crux.” Also one of my Google+ posts is featured as the third result. Search Plus impacts both traditional search marketing and social media. First of all, Google still dominates search with roughly […]