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What I Learned at the Dog Park

Since we brought Michelle home, she has proven to be a high octane dog who needs some running time. Being the first one up at the Livingston household, I am often chaperone her to the local dog park. I see some amazing parallels at the dog park to the good and bad of online social networks. My dog park consists of about 250 people. Everyone says hi to each other, and we learn a little about each other’s lives. I often smoke a cigar in a corner and blog, or work on my iPad. This used to be my writing time, and I don’t want to give that up. As a result, I tend to a bit more of an […]

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Vine Reflects Bandwidth and Quality Limits

Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context. First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier […]

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We’re Not Friends on LinkedIn

It’s funny how people want LinkedIn to become yet another social network to hang out with their buddies. Ironic, because LinkedIn dubs itself “the world’s largest professional network.” LinkedIn means business networking and conversations to me. The network itself offers about as much excitement as a stale piece of Wonder Bread. Now that Twitter decoupled its stream from LinkedIn, things have become even more boring. Geoff Livingston on Google+

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Parsing Social Networks

In the era of niche social networks we are left with many choices for tools and conversations. A recent discussion on Ken Mueller’s blog about the creep factor online caused me to reflect on parsing social networks for professional success and personal enjoyment. Geoff Livingston on Google+

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Why You Should Care About Twitter vs. Google+

Perhaps you saw the epic war of words last week between Twitter and Google. The conflict revolves around Google’s inclusion of Plus activity into its search algorithm. Called “Search Plus Your World,” this addition of the Google+ data has far ranging implications for online marketers. It dramatically increases the value of Google+ activity in comparison to its primary competitors Twitter, LinkedIn, Tumblr and, of course, Facebook. Consider how prominent this change is. In the above screen capture, personalized results are featured right above the top search result for “crux.” Also one of my Google+ posts is featured as the third result. Search Plus impacts both traditional search marketing and social media. First of all, Google still dominates search with roughly […]

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Can Bad Jumo Become GOOD Vibes?

The social change side of the Internet was abuzz last week with the GOOD acquisition of Jumo. Everyone wants to know if the addition of the change media powerhouse turn around Jumo’s bad mojo. Not much has been heard from Jumo since it launched in the fourth quarter of last year. The site promised to become the next generation gathering place for change activists. As you can see from the above traffic statistics, hype did not meet reality. Mainstays Care2 and Change.org barely felt its presence. GOOD, however, has a competitive presence. A more social GOOD could become the number one online change network, uprooting Care2 and its 16 million users. But it’s not as simple as that. Jumo has […]

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
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Bright Tulip by Geoff Livingston
Corinthian Columns in the Garden by Geoff Livingston
Lollipop Princess by Geoff Livingston
George Washington's Mount Vernon Estate by Geoff Livingston
Devonshire Cow by Geoff Livingston
Devonshire Cow Painted by Geoff Livingston
Tonight's Moon by Geoff Livingston
Tonight's Moon by Geoff Livingston
Massive Cherry Blossom Tree by Geoff Livingston
Jason Jue at the Tidal Basin by Geoff Livingston
Diana Rodriguez at the Tidal Basin by Geoff Livingston