Posts Tagged ‘social’

Social TV Best Practices

Posted on: September 19th, 2012 by Geoff Livingston 1 Comment

GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend.

Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience.

Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones.
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Vanessa Fox Discusses Search, Siri and Social

Posted on: September 17th, 2012 by Geoff Livingston 16 Comments

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Meet Vanessa Fox, one of the most brilliant minds in the interactive marketing space. I was first introduced to her at an event a couple of years ago here in DC.

In addition to running her own interactive agency Nine By Blue, Vanessa literally created Google’s portal for site owners, Webmaster Central. She just released the second edition of her book, Marketing in the Age of Google, one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing.

Rather than wax poetic about Vanessa’s strengths, I asked her some questions about voice search, semantic data, social networking and more. Her answers are just amazing. And with that, here we go…

Will Voice Search Change Everything?

Geoff: How big of a disruptor does voice based search represent?

Vanessa: For the near term, voice search will likely not be all that disruptive but we’re in early days. The biggest initial change will likely be for searchers.
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My Love for the Lens

Posted on: August 24th, 2012 by Geoff Livingston 3 Comments

Half Moon Bay

I love social photography.

Yes, it’s arguably the social web trend of 2012. But beyond the punditry, I just love taking, sharing and discussing pictures.

Seeing so many places and great things as I go about my life, it’s hard not to be stunned at least once daily. There’s a sense of presence that comes with appreciating the beauty that surrounds us.

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