Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers.
Here are three easy tips to repurpose traditional media for digital environments:
Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.
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When you see a strong, social visual interface like Pinterest or Instagram, or even the revitalized Facebook and YouTube interfaces, you realize how far social search has to come. Search engines are generally not visual, don’t port well for sharing to networks, and are closed to commenting.
Google, Bing and Yahoo! index a blend of news and social conversations, but this early concept of social search is pretty stale.
The content presentation and simple link interaction is very 1.0 with text links, and a complete lack of dynamic commenting and sharing.
Last Friday, I spoke at TEDx Peachtree about how any of us can become influential and affect change in our world (you can read my speech here).
The speech took to task social scoring technologies Klout and Kred for failing to predict influencers and movements as they arise.
Attention — and more specifically public recognition of influence — almost always occurs after the fact. Someone who achieves a high Klout score for something notable already created that act.
That does not mean they will repeat their successes and inspire widespread action over and over again.
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Now Is Gone: A Primer on New Media for Executives and Entrepreneurs
Marketing in the Round: Multichannel Approaches in the Post-Social Media Era
Welcome to the Fifth Estate: How to Create and Sustain a Winning Social Media Strategy
Geoff Livingston on Google+
