The Questionable Ethics of Klout Perks

On the social web, it is important to look at the details, including content publishing rights, communication “best practices,” influence theory, or a “Perks” package. For the past two weeks, many online personalities updated their Facebook and Twitter statuses declaring they had received their Klout Perks package. It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout? In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. The sponsorship program is called Klout Perks. Certainly, at face value this seems like a reasonable way to monetize a […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Forgotten Monster by Geoff Livingston
All Aboard! by Geoff Livingston
Love the Snow by Geoff Livingston
Rope by Geoff Livingston
Into the Light by Geoff Livingston
The George Washington Masonic National Memorial by Geoff Livingston
Fading Beauty by Geoff Livingston
The Library of Congress Reading Room by Geoff Livingston
Meta Odalisque by Geoff Livingston
King Street at Night by Geoff Livingston
Snow Day by Geoff Livingston