Customer Experience Trumps Content Marketing

Image by MindMapInspiration More and more voices state that content marketing overhype has jumped the shark. They’re right. As a primary strategy content marketing is overhyped. Instead, brands should focus on customer experience marketing. Before we go too far, let me say I love content, all forms of it, too, not just online, but events, print, and music, just to name a few. Brand developed content (cough, advertising) offers a great tactical toolset, one of my favorites. That doesn’t necessarily mean content marketing should serve as every company’s primary outreach strategy. Why not just make Facebook your primary strategy? Should we have that conversation again? A better strategic approach focuses on marketing tools as extensions of the brand experience.

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Check Out My Photo Portfolio

Posts on Other Blogs

Huffington Post

Cision Blog

Inspiring Generosity


The Buzz Bin



MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

My Photos

Mystery Woman by Geoff Livingston
In the Forest by Geoff Livingston
Autumn Arrives by Geoff Livingston
Watching the Power of the Falls by Geoff Livingston
The Great Falls of the Potomac by Geoff Livingston
October Sunrise - One Tree Edition by Geoff Livingston
Just Another Day in Front of the White House by Geoff Livingston
Love in the Flood by Geoff Livingston
Lady Pirate by Geoff Livingston
Yellow by Geoff Livingston