2013: Clicks and Mortar

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. Some folks dub this trend Clicks and Mortar, the integration of online into our everyday physical whereabouts. Recently, I attended the Ivy League Sports Symposium, and, whether it was MLB or the Tough Mudder franchise, everyone was talking about the live fan experience from a participation perspective. For example, new stadiums are developed with incredibly robust wifi networks for in game experiences. The trend extends well beyond sports. Burberry recently invested significant dollars to […]

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My Retirement Jobs

I dream of retirement, a time when financial earning seems less necessary and the vain pursuits of glory have passed. There’s a long way to go still, but those greener pastures sit in my mind. I will always work when that time comes. In fact, I know what those three retirement jobs are already… Usher at My Local Baseball Stadium

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A New Novel from Geoff Livingston

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