Repurpose Traditional Media for Digital Environments

Many brands struggle to integrate traditional media with interactive environments. In particular, social media can challenge entrepreneurs and marketers. Here are three easy tips to repurpose traditional media for digital environments: 1) Take Photos in Physical Locations Often you will see novelty items in an office or storefront. These items show office character, and help customers get a feel for the personality in your underlying corporate culture.

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Fixes for Three Lousy PR Pitches

Image by Melvin Schlubman We all know how bad the state of media/blogger relations is: Bad pitches abound! But there are some pitches that are worse than others, and as a blogger for the past six years, my in box has become littered with them. Here are three that all too common, and some suggestions to improve them another: 1) The XXX Blogger Already Wrote About It Pitch This one is really annoying. It usually comes from someone you know in a passing manner, or is a cold pitch from a PR person. It goes something like this: “Hey Geoff. I was hoping you would write about xxxx. Joe Schmo (or Mary Doe) already wrote about it here: (INSERT URL). […]

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Four Storytelling Methods

Image by Gaelic Arts Moving from marketing to an entertaining delivery of useful information creates a much higher likelihood of successful communications between an organization and its stakeholders. Like gamification, storytelling entertains the online reader/viewer/listener, earning their interest. Compelling stories convert dry boring content into worthwhile time expenditures. Success assumes a few of things: 1) That the storyteller understands what compels its stakeholders; 2) the information presented in the story is useful; and 3) the return on investment for an organization is asked for in a tasteful manner. Meeting those three fundamental building blocks empowers an organization to make storytelling work. There are many approaches towards storytelling. Personification, third person storytelling, embedded journalism, and metaphors are just four ways to […]

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