When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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Automation Is Everything But the Machine

When brands move to adapt automation they would be wise to remember the holy grail, a great customer experience that is seamless. They should treat automation as a means to end, a way to communicate and deliver their very human commitment to their customers.

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Download Welcome to the Fifth Estate

Welcome to the Fifth Estate by Geoff Livingston It’s almost been two years since my second book Welcome to the Fifth Estate was published. Because of the compensation issues, time since publishing, and frankly, the plethora of social media and online marketing books out there, it’s time to give it to you for free! Please feel free to download the book here. The password is “Fifth.” I’m sorry that it’s only available to you in this PDF format. And per the issues link, please forgive any typos. From a content perspective, the Fifth Estate offers the deepest dive into social media of my three books. Here’s a glimpse: A fantastic introduction from Mashable’s Chief Strategy Officer Adam Ostrow. The first […]

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Taking on Challenges

Image by Frank et Son When it comes to seeking clients, I try to find challenging projects and start-ups. Building a brand from the bottom-up and executing marketing turnarounds are some of the best ways to build a reputation as a marketer. Seeking opportunities with “good” companies — while always nice for your client list and resume — don’t necessarily distinguish you. It’s always easier to guide a boat on course than one in turbulent waters.

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5 Tips for Forging a New Brand

I’ve launched a couple of my own companies, and helped more than a half dozen other brands as well as others’ book projects launch. The media landscape changed, but there are common approaches I would execute today if I were to launch a new company and brand. Here are my top five activities for forging a new brand: 1) Align with stakeholders: Usually a company, brand or service is created with a vision in mind, a way to do things better. But sometimes that entrepreneurial vision is not in line or positioned well with market needs.

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Why I Don’t Blog About Social Tools

I re-edited this John Wall jumper photo with Snapseed, one of my favorite social tools for photo sharing. People frequently ask my opinion about social networks and applications. While I oblige requests individually, generally I don’t proactively seek to give advice or blog about tools unless the discussion revolves around a macro trend or impacts strategy. It comes down to positioning, long term viability and personal interest.

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A New Novel from Geoff Livingston

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Yellow by Geoff Livingston
Nationals Ace Max Scherzer by Geoff Livingston
Unified Scene by Geoff Livingston
Kicking It Old School by Geoff Livingston
Soleil Gets a Haircut by Geoff Livingston
Crister by Geoff Livingston
Korean War Memorial by Geoff Livingston
Explore with Friends by Geoff Livingston
Men in White by Geoff Livingston
Capitol Hill at Dusk by Geoff Livingston
Sunny Side Up (Capitol Building Reflection) by Geoff Livingston