The Quantification of Individual Social Equity

Image by Alex Qin As the echo chamber buzz about Empire Avenue rises, perhaps we should ask questions about what these “influence” tools actually accomplish. From Klout to Empire Avenue, we are literally assigning numbers and now stock values to people’s social network activity, creating a specific metric of influence. Beyond the increasing ethical issues that these games and tools offer, there are many questions they bring to mind. Are the metrics actually useful? Can you quantify what should be qualified? Are we leading ourselves astray? What are the repercussions on individuals’ well-being? Time and again, it has been proven that social network popularity — follower counts, retweets, etc. — does not necessarily equate to actual influence. In actuality, influence […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


Register for xPotomac Today

Don't miss Mark Schaefer, Maddie Grant and Jamie Notter, Jodi Gersh and Jennifer Nycz Conner, and Andy Gilman at this year's must attend digital marketing event.

MarketingSmarts Podcast

Buy Perseverance Today

Purchase the book on Amazon or iUniverse!

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

There's Trouble a 'Brewin' Out There by Geoff Livingston
Don't Mess with Donald When He's Drunk by Geoff Livingston
Once Upon a Time in the West by Geoff Livingston
Julia in Blue by Geoff Livingston
Julia in Green by Geoff Livingston
Gary, the Guitar Player by Geoff Livingston
Santa Fe Sky (A Contemporary Landscape) by Geoff Livingston
Blue Hour at the Railyard by Geoff Livingston
Santa Fe Railyard by Geoff Livingston
Class Photo - Marasi Primary School Students (Kenya) by Geoff Livingston
Marasi Primary School Students (Kenya) by Geoff Livingston