The Quantification of Individual Social Equity

Image by Alex Qin As the echo chamber buzz about Empire Avenue rises, perhaps we should ask questions about what these “influence” tools actually accomplish. From Klout to Empire Avenue, we are literally assigning numbers and now stock values to people’s social network activity, creating a specific metric of influence. Beyond the increasing ethical issues that these games and tools offer, there are many questions they bring to mind. Are the metrics actually useful? Can you quantify what should be qualified? Are we leading ourselves astray? What are the repercussions on individuals’ well-being? Time and again, it has been proven that social network popularity — follower counts, retweets, etc. — does not necessarily equate to actual influence. In actuality, influence […]

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