Here are six lessons learned from my immersive 365 Full Frame photography experience.
In its purest form, writing offers artistic value to our world, inspiring people, making them think, debating ideas, and challenging norms, even in marketing. The creative side of the profession, the part that speaks to the soul, demands better than a top five list or a mechanical landing page. A blog post should contribute a small nugget to a professional’s life. An essay should revolve around an idea and debate its merits, pros and cons and leave the reader spinning with their own interpretations. A book should leave a reader enchanted with dream and vision. And by books, I’m not talking the trade books many of us bloggers tout as our professional mantras, rather books of grander scale and intent. […]
Today’s digital web threatens the very existence of expository style. Consider the plight of the traditional paragraph. What makes a good paragraph? The expression of a complete idea. Though writing experts acknowledge that new media cause the ever diminishing paragraph, they still recommended writers communicate one idea per block of sentences. However, the destruction of parenthetical form continues, pushed forward by the increasing presence of smaller mobile screens and blogs.
Image by Judy Carson Many styles of engagement exist in social media. From pure content marketing to commenting on every post, we see many companies and personalities successfully market. I gravitate towards thanking and serving. There is no absolute right way. One thing I have learned over the years about social: The most important thing is to represent your personality authentically. The more manufactured the interaction, the less likely your personal presence or corporate culture will resonate with online stakeholders.
Image by Alan Weir After writing professionally for two decades in a variety of media and roles, several key attributes clearly distinguish a great writer. Some of these are ideals that others are better at, some of them are personal strengths. Here’s a look at my top five: 1) Transcending Medium Great bloggers, strong journalists and fantastic authors impress us with their words. But the writer who transcends medium, style, tone and even first, second and third person narrative just amazes me. The ability to easily work with varying media and styles demonstrates a master wordsmith’s skill. In college as a literature major, Thomas Hardy was my idol. He wrote fantastic important novels, then became one of England’s most influential […]
In an effort to increase writing quality, one month ago this blog took on the Me, Myself and I Challenge. The behind the challenge assumes that by eradicating obvious references to blogger narcissism via the words “my, myself and I,” people would find the content on the blog much more interesting. Indeed, the above results overwhelmingly confirm the theory. Traffic increased by 100%! And it was the first time this personal blog surpassed its predecessor — the professional communications blog, the Buzz Bin — in traffic. One post went semi-viral — How the Grinch Stole Green Christmas — bringing in a vast majority of the traffic. In addition, overall traffic to main site URL increased by roughly 20%. RSS subscriptions […]