New 2016 Sunrise Calendar, Monochrome Gallery, and a Photo Book?

Tony Corbell and Rob Hull released a blog earlier this week that suggested highlighting your work on a calendar. It seemed like a great idea, and within a couple of days someone asked me if I would be selling a 2016 calendar.

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So I built one featuring 12 sunrises and sunsets, which people can buy for $20. You can see a few sample pictures here.

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Sunrises and sunsets are by far the most popular pictures I publish. While individual architecture or landscape photos can perform as well, nothing does as well regularly as a colorful sky. The sunrises and sunsets were curated against the month of the year, each one depicting a season.

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I have also created a new gallery of monochrome photos on my portfolio site. Every month I feature a new series on the portfolio, and this month it made sense to publish monochrome (black & white for the most part) as they are arguably my most artistic works.

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The above photo of the Memorial Bridge in Washington, DC is a great example. I do like working in a singular color because it forces the eye to see structure and light in the purest sense.

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All of these monochrome photos are available for sale here. In fact, if folks ever wanted to buy a photo of mine and don’t know how, the photo portfolio is the place to do it. Any photo can be uploaded and printed on demand, and shipped right to your house.

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Many people over the past year have asked me to create a photo book. I have researched cost and to self publish a print collection of 50-100 photos would cost buyers $75, give or take. That photo book needs to be awesome to justify the cost.

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The good news is I definitely have enough pictures to do this now. It’s a matter of curation; which ones and how to present them. I am currently looking at how to do it via Blurb, and think I may release a book on landscapes before Black Friday.

Sunsetting the Tenacity5 Brand

I am publishing this post with a profound sense of sadness. Over the past six months, Tenacity5 experienced a lovely spike in growth. It was followed by an epic collapse while I was in Africa, creating a challenging situation.

Some of the issues had to do with client acquisitions and reorganizations, but I would be lying if I didn’t note that some of our own mistakes contributed to this situation. Though they have been corrected, we have been grinding through the current slump for several months. Now I have decided to sunset the brand at the end of the year.

My decision to do this lies in three factors:

1) We’re not making great money.
2) The work we are getting is tactical and not highly engaging (social media community management, blogs, white papers).
3) The amount of effort needed to turn the company around is extremely demanding for a middle-aged man with a family.

Frankly, any one of these reasons would not be enough to stop me. Even two might be worth grinding through. All three, however, have forced some deep introspection and a decision to return to independent strategy consulting short term; some photojournalism work; and a new, more enjoyable challenge long term. I guess tenaciousness has its limits.

Erin Feldman will inherit our remaining content marketing accounts and execute on them through the rest of the year (and hopefully beyond). She is a fantastic marketing program creator and writer. I want to thank her for all of her hard work over the past two years. Erin is literally the best employee I have ever had, and a tremendous team player. My hat is off to you, “Write Right”.

We will keep the Tenacity5 site up for any residual leads. Peace to those who have supported us during the past two years. I am grateful for our experiences together.

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