The Great Mystery of Media

by Susan Murphy Image by Sketchy Notes Back in the 1970’s, a Canadian named Moses Znaimer did something that nobody had ever done before. He took the medium of television, which had long been a great, mysterious and meticulous process reserved only for a select set of highly trained professionals, and gave it back to the people. Through his little UHF station, CITY-TV, he turned the TV production process on its head, and made everything the studio. He showed audiences not only what was happening on the screen, but what was happening behind the scenes too. Lights and cameras and microphones were in the shot. The cameras moved and roamed and shook and zoomed in and out, and were taken […]

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Why Tech Already Has Women (And Why They’re Better Than Arrington)

UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: “Women of WiFi, after Caillebotte” by Mike Licht, NotionsCapital.com by Danny Brown and Geoff Livingston (Cross posted on Danny’s blog) Contrary to Violet Blue’s disappointing stance about women in tech in 2010, this year saw a terrible new trend, the outright enforcement of the glass ceiling in technology.  First there was Michael Arrington’s terribly ignorant rant, followed verbally by the […]

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10 Wishes for the Baby New Year

Image from Rudolph’s Shiny New Year With the Baby New Year about to be born, it’s time to reflect on resolutions and wishes for the next 365 days. Here are 10 wishes for the online communications space in 2011: 1) Instead of running to lynch Julian Assange, the market needs a deeper analysis of Wikileaks and its role in the 21st century media environment, good and bad. The implications will be far reaching for all Fifth Estate participants, bloggers, pseudo journalists and social network voices, alike. 2) Ethics, what are those? It’s time for the Wild West known as the blogosphere to look deeply at practices like affiliate marketing, Perks and other interesting forms of compensation. 3) That the market […]

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The Questionable Ethics of Klout Perks

On the social web, it is important to look at the details, including content publishing rights, communication “best practices,” influence theory, or a “Perks” package. For the past two weeks, many online personalities updated their Facebook and Twitter statuses declaring they had received their Klout Perks package. It has brought up the question of ethics. Will these influencers always reference the Perks program when touting their Klout? In addition to becoming the preeminent influencer package of choice for businesses, it’s clear that Klout has a second agenda: Disseminate products into the marketplace via volunteer online influencers for their marketing clients. The sponsorship program is called Klout Perks. Certainly, at face value this seems like a reasonable way to monetize a […]

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Mashable Outtake: 12for12K’s Susan Murphy

My column last week on Mashable tied together overarching themes from mega charity events like Twestival, 12for12k, Tweetsgiving and CrisisCamps. To get the information, I interviewed the four organizers cited in the article. Each interview was fantastic and informative in its own right. So with my editor’s blessing I am publishing the unedited interview source material over the next couple of weeks for general consumption, starting with Susan Murphy‘s 12for12K interview. GL: What makes 12for12K unique as compared to other large-scale social media events? Susan:I think what sets 12for12k apart is that we started small. It wasn’t about getting the large numbers for us right away. In other words, we weren’t trying to raise a million dollars in a month. […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

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Day Ends and Fun Begins by Geoff Livingston
The Backside of Georgetown (Final Edit) by Geoff Livingston
Holiday Lights by Geoff Livingston
Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston