Posts Tagged ‘technology’

Will Facial Recognition Ads End Privacy?

Posted on: September 10th, 2012 by Geoff Livingston 16 Comments

Check-In with Your Face from redpepper.

There’s a new attack on privacy: Facial recognition-driven advertising.

Facial recognition marketing uses cameras in stores and kiosks to take an impression of your face. It then estimates your gender and age, and serves you ads that are most likely to appeal to your demographic.

For example, a camera at a train station diorama senses you are a young man in his twenties, and serves you an ad for Axe soap. A young woman of the same age might be shown an ad for Crest Whitestrips.

It’s one thing to let others own your online social data. It’s another to surrender the physical whereabouts of your own face.

Yet, that’s where we are heading with the widespread movement towards facial recognition ads throughout the world.

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Georgetown Lecture: Social Gets Bigger and Blander

Posted on: September 5th, 2012 by Geoff Livingston 20 Comments

Spring at Georgetown Campus

Later today I will guest lecture at Georgetown University’s McDonough School of Business on the general state of social media for the Social Technology Marketing MBA class.

I usually write out my thoughts before speaking. Here’s what I’ll be talking about today. Please comment if you’d like to suggest something, I’ve got a few hours to cram (yikes!).

1) Social Media Gets Bigger

We have entered the post adoption phase of social media in America.

Even a significant minority of senior citizens use social media. As of February 2012, one third (34%) of internet users age 65 and older use social networking sites such as Facebook, and 18% do so on a typical day Pew Internet.

Now that businesses realize social won’t go away, and they intend to invest more marketing dollars.

The most recent CMO Survey (August) showed social media investment continuing to rise. This year social commands 7.6% of the overall budget with an expectation to increase beyond 10% in the next 12 months, and to 19% of the total spend in the next five years.

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Network Solutions Matches $1000 in NextGen Tech Women Donations

Posted on: May 4th, 2011 by Geoff Livingston

Julie & Kami
Zoetica’s Julie Pippert and Kami Huyse

With just two days left in the NextGen Tech Women fundraiser, the team of Danny Brown, Allyson Kapin, Julie Pippert, Kami Huyse and yours truly has raised more than $2,200. All proceeds are going to the National Center for Women In Technology’s 2011 and their Award for Aspirations in Computing, which recognizes young women in high-school for their computing- related achievements and interests. Now, Network Solutions and its Women Grow Business initiative has joined the effort with a matching grant for the next $1,000 in donations (you can donate here)!

As a father of a beautiful young lady and a partner in a majority woman owned business, the reasons to participate and support NCWIT seem obvious. But in the spirit of NetSol’s fantastic contribution, here is a top ten list of reasons why you should back the next generation of women in technology.

10. Women garner just 9% of all angel investment funds, yet they have the same approval rate for applications as their male peers. Educating women to succeed in this market needs to happen!

9. There is an attitude within women’s conversations on the topic that they are meek, don’t share ideas in meetings, routinely discount ourselves, are bad at math and science, and are responsible for twice as much of the housework than men and three times the childcare. Blogger Lisa Barone explains why this is not every woman’s attitude.

8. Sunday is Mother’s Day and what better way to celebrate the great woman in your life then a donation to support tomorrow’s great women?

7. Some male investors still believe that women will neglect their businesses in favor of their children (while men are better at abandoning their kids for business?). See how Paige Craig worked through his prejudices and invested in a female founder.

6. Women-run tech startups generate more revenue per invested capital and fail less then those led by men, according to New York Entrepreneur Week. Hmm, makes you think that matching 14% angel invest rate is off.

5. Within our own little corner of the tech sector, women are often denied speaking engagements. Men dominate! And that is in spite of the fact that a strong majority of social media communicators are women.

4. The gender wage gap is not expected to pull even until 2057. Yes, 46 years from now. Today, women have to work 2.6 hours more per day to achieve the same wages as their male counterparts. Yeah.

3. “Wishful thinking and arguing about female founders, entrepreneurs or gender roles is overriding recognition of the powerful role that the female consumer is already playing in technology.” Read the ensuing stats on women’s incredible use of technology as posted by TheIceBreak CEO Christina Brodbeck.

2. “Companies, including information technology, with the highest percentages of women board directors outperformed those with the least by 66%,” according to research by Catalyst.

1. And most importantly, Network Solutions is matching your donation (up to $1000)! What better reason do you need than twice the giving power? Donate today!