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Still Time to Catch Up in Social

Contextual marketing is a different type of strategy that heavily relies on data and algorithms to build microniches. The good news is that these new marketing technologies are imperfect at best, and in some cases, are in their earliest phases of development. There is still time to catch up in social media. Some brand might even leapfrog social.

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The Dog Days of Summer

The dog days of summer are upon us. During those last dwindling days of heat nothing seems to happen. When I was a child I used to think the dog days were awful. Boredom plagued me, there was nothing to do except play, no school, less friends around, etc. In hindsight, those were the best of times. Little did I know about the coming travails of work and responsibility. Now when summer arrives I treasure those moments of doing nothing. You realize how important the down cycle is to your later performance, and you treasure July and August vacations. Perhaps I reminisce too much this year because I took on publishing Exodus this August. There is little downtime. Don’t get […]

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Awakening from Delusions of Grandeur

Image by alshepmcr It’s a strange world we live in online. Delusions of grandeur call, singing like that sweet Siren in the midst of the sea. To win, we must appear like we are Doing Important Things, but in the end we find our lives dashed on the rocks. I’m speaking about the competitive rat race to see who can get the most social media rock star badges; keynotes, books, followings, awards, blog mentions, yeah! I have to admit, I got caught up in this hooplah again during the past year. Then I looked at my real life (the one I physically walk around in), and my toddler clinging to my pants leg crying every time I moved to the […]

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How a Child Changes You

I’m personally thrilled to participate in two charitable efforts to help children this month because of the incredible impact my daughter Soleil has made in my life. It’s just amazing how love for a child changes you. This love eclipses anything you could possibly know beforehand. For example, I would do anything for Soleil. I would die if it meant she would live, and I’ve never felt that way about anything else. Cliche, but true. It’s just like that. Geoff Livingston on Google+

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Parsing Time as a Social Dad

A flurry of recent business travel caused me to miss a lot of time with this little girl over the spring. It’s always the hardest part of being gone. Perhaps because of her age (1 1/2) or the absences, she insists on enjoying every moment with me. I’m the play guy. The combination makes balancing my work and online life all the more critical. See, I got one shot at this. Just one shot to be Soleil’s Dad. Geoff Livingston on Google+

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Free Content, Expectations and Monetization

Good free content attracts people. If successful, it builds an expectation of more free content and time. This creates problems for small businesses and individual content creators (bloggers, photographers, etc.). First, once people get free stuff, they want more. More content, more time, even services and goods for free. They ask for it, and voice dissatisfaction when told they must pay. When told that some offerings are paid, communities and customers even get angry. Geoff Livingston on Google+

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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Pink Friday by Geoff Livingston
Thanksgiving Run through the Forest by Geoff Livingston
Change the Game by Geoff Livingston
Playing in the Leaves by Geoff Livingston
Day Ends and Fun Begins by Geoff Livingston
The Backside of Georgetown (Final Edit) by Geoff Livingston
Holiday Lights by Geoff Livingston
Last Tree Standing by Geoff Livingston
The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston