Can We Give the Jedi/Ninja Thing a Rest?

Introducing the Social Media Shogunby: geoffliving “As an Interactive Jedi, I created the Triangle of Relevance as a means of wielding the Force to lure target audiences into my inbound marketing strategy,” Angie Schottmuller. OK, we get it. The whole social media Jedi/Ninja thing is supposed to make work funner. It was cool when Todd Defren used it to start a social media education series years ago. Now it’s reached the point of ridicule, and really hurts the sector more than anything. If you think clients — you know, the serious ones that everyone wants — are amused by Jedis and Ninjas selling them social media, think again. On the contrary, they are demanding the latest information on measurement and […]

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Shiny Object Syndrome: Don’t Fondle the Hammer

The following is draft material for the second edition of Now Is Gone, which is almost out of print. Comments may be used in the final edition. You can download the first drafted chapter of the new edition — Welcome to the Fifth Estate — for free. When seeking to inspire a conversation about one’s initiative — whether it’s product, cause or simply education — the first instinct drives one to reach for the hot tool of the day. Since the first Now Is Gone was written, this has shifted from blogs to Facebook/Twitter to widgets and applications to iPhone apps to now geolocation networks FoursSquare and Gowalla, as well as Facebook again (thank you, Open Graph). First dubbed Shiny […]

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