In the last week, I finalized the manuscript for Exodus, and began the process to distribute the book on August 26th. Everything looks like it will be done on time or before deadline, providing a little time to reflect. After independently producing my own book, would I reconsider my February statement, and work with a traditional publisher again? I think I would, not because I like publishers, but because producing a decent book independently requires significant effort. The key word here is independent, and not self-publish. Publishing a sub-par book that lacked writing quality is not an option. Achieving quality has been more arduous than I had thought. As someone who has not quit his day job and is publishing […]
Image by Hash Milhan Brian Driggs asked me to discuss self-publishing after reading my sordid Fifth Estate story. While I don’t want to dismiss traditional publishing altogether, I can only speak for myself. I will self publish my next book. There are several reasons, but first let’s discuss two reasons to consider traditional publishing: Prestige If you are published by a traditional house, particularly one of the majors, there’s a prestige element. Most “published” authors, some business people, and at least outwardly almost every publisher looks down on self published authors. As someone who attended American University and then Georgetown University, the published prestige is comparable to Ivy League snobbery. And for the record, American challenged me more intellectually than […]
Image by Chiri_dr Marketers need to harness media convergence and integrate to maximize the impact of their various communications, on and offline. Convergence has been brought about by the arrival of mobile and social media. The combination has empowered customers to access the Internet anywhere and discuss it. The resulting anytime anywhere access to the Internet breaks the isolation of any one type of media form, including radio ads in the car and newspapers in a local subway. Convergence creates the need to integrate, the process in which all communications from a company or organization — regardless of form — work together to present a unified brand experience for a customer. Integration yields more leads, creating better ROI for marketers. […]
Yesterday afternoon, the Altimeter Group released a report called “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media.” Authors Rebecca Lieb and Jeremiah Owyang discuss the increasingly blended media environment of traditional, online and advertising media. In total, consumers face 3000 daily brand impressions. The report makes a strong call for integration across digital, traditional and earned media, saying that brands that do not integrate are at a disadvantage. “Marketers who fail to reconcile paid, owned and earned media today will be at a distinct disadvantage,” state Lieb and Owyang.