People Keep Fighting Power with Social Media

The first chapter of Welcome to the Fifth Estate discusses social media empowered people that act independently of traditional media, government and corporate structures. Last Saturday night on WOR Radio’s The Business of Giving show I had the pleasure of discussing this tension with host Denver Frederick. From Syrian bloggers fighting the Assad regime to the anti-Komen Planned Parenthood social media fury in the United States, people continue to fight power structures with social media. Average citizens feel a need to circumvent established media as well as traditional government and corporate structures with online tools. Their information needs are unfulfilled and voices are not being heard. So people activate themselves online to demand change and action, or to form new […]

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The Uberinfluencer and Bottom-Up Networks

ImageMalcolm Gladwell by the Business Makers “Influencer theory” as it is discussed today on the social web is a pop myth. The various schools of thought lack the substantive analytical scientific study and proof to be considered legitimate or factual. Yet they are used by tens of thousands of marketers to strategically position themselves, their companies or clients online. Auburn Professor Robert French said in a comment on Friday’s round up of these theories on SmartBrief and pictured below, “Frankly, all of the efforts in social media that I have seen aimed at defining influence and influencers are tools that seek to (a) drive sales of a company/interest, (b) try to elevate a company/interest into some form of ‘thought leader’ […]

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The State of Influencer Theory Infographic

The above infographic — “The State of Influencer Theory” (download here) — was published today as part of a primer on influence theory that appeared in SmartBrief on Social Media. The post updates a section of Welcome to the Fifth Estate to include leaderboard theory, such as Klout and Empire Avenue. Addressing some issues pointed out in “Infographics: Art or Porn,” this graphic is designed by Jess3 (thank you, Jesse and Leslie), the industry leader in online data visualization. The infographic fits on one screen view. Because the graphic depicts people and theories, it is designed as a fun, cartoonesque map that illustrates the evolution of theory, creating a pop art element to it. The downloadable graphic is licensed as […]

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