Social TV Best Practices

GetGlue, a social network that allows people to check-in, discuss and refer TV programs and movies, now has more than 3 million users and 500 million posts. Representing the crest of a massive wave, GetGlue embodies the spirit of the social TV trend. Social TV integrates online media experiences with traditional broadcast media, making social (and to some extent mobile) a core feature of the fully transmedia experience. Marketers can capitalize on this very real opportunity. According to Nielsen, 68% of people view TV while using their tablets several times a week or more. Another 64% do the same with their smartphones. Geoff Livingston on Google+

Read more
Linkedin Google+ Facebook Twitter

Google Puts Feet on the Street

Google’s DC Office Featured Love Bugs on Valentine’s Day The Wall Street Journal slammed Google last week for launching another social network when one wasn’t needed (um, yeah, that’s why Pinterest is doing so poorly, right?). Meanwhile, Google has quietly been deploying its local offices to meet with businesses and internet aficionados. The company wants to humanize the Google brand, and personally help people use Google+ and other products. This is a smart move, one that Facebook, Twitter and LinkedIn have yet to match. Google is literally investing in relationships one by one, and putting faces to what has often seemed a distant and monolithic company. So many of today’s untrained marketers believe that social media is the primary form […]

Read more
Linkedin Google+ Facebook Twitter

New Flickr Brings Questions about the Visual Media Era

New Flickr Interface image via Geeky Gadgets Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users. As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too. For a long time, Flickr’s primary value to me was housing images […]

Read more
Linkedin Google+ Facebook Twitter

The Inevitable Pinterest Post

Image by Social Graphics Sigh. If you are a social media pundit, you had better be posting about Pinterest these days or as Ike says, you’ll have your expert card pulled (the horror). So here it is, my inevitable Pinterest post. What Pinterest has done right is significantly change the way we interface with social media. By making posts picture-centric, we see ideas and concepts rather than have to read about them. In a mobile, portable media world dominated by tactile input methods (touch screens), this is an undeniable future. This movement towards visualizing information is also typified by Instagram and Tumblr. You can point to the popularity of Facebook pics, Facebook’s new timeline interface, and Twitpics as further evidence. […]

Read more
Linkedin Google+ Facebook Twitter

The Great Fracture

Image by NASA Every mature market experiences rising competition that carves off specialized pieces of the leaders’ established footprint. It’s how Southwest, JetBlue and others brought the major traditional airlines to their knees (and bankruptcy). For social networking leaders, the great fracture is upon them. Those of us on the front line are left to pick networks and tools. Facebook has run away with the race. Twitter, LinkedIn, and a host of smaller social networks have taken their seats behind the leader. Yet as time continues, more and more niche networks like Tumblr, Instagram, shiny object du jour Pinterest, Reddit and others carve off their piece of the pie. The phenomena of so many social media choices has moved from […]

Read more
Linkedin Google+ Facebook Twitter

Google: Plus or Minus?

Many folks have reviewed Google+. Certainly the launch went well with pundits acknowledging the significant improvement over past Google efforts and the serious competition it may offer Facebook. However, while Google+ adds to the game, it subtracts from the dwindling pool of time dedicated to social networks. If you have the opportunity, it’s worth a try. The Circles add a new depth of privacy, the network design is simple and elegant with strong integration into the larger Google universe, and the Android mobile app is stellar. The question becomes which online activities suffer as a result of experimenting with Google+. Let’s face it. Unless you are an Internet personality, an organization with a full-time community manager or a professional online […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Twilight on National Harbor by Geoff Livingston
End of Day Washington, DC by Geoff Livingston
Potomac River Sunset in Alexandria HDR by Geoff Livingston
Great Falls, a Wide Angle Perspective by Geoff Livingston
The Great Falls of the Potomac River by Geoff Livingston
Panorama Sunset Over Rosslyn by Geoff Livingston
Twilight at Half Moon Bay by Geoff Livingston
Marsh Land by Geoff Livingston
Autumn on the Marsh by Geoff Livingston
Hints of Autumn Red by Geoff Livingston
Train Tracks by Geoff Livingston