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Facebook Will Not Die Easily

Did you know that more than two million people still access the Internet through AOL dial-up services? Or that the company grew by 6% last year to reach $2.3 billion in revenue? While AOL is oft considered dead by pundits, the company is surviving just fine as a media company with a legacy dial-up business. In August of 2012, I wrote that Facebook will decline like AOL. I think its worth revisiting given all of the hot debate over Facebook’s impending cancerous death. Before I wrote the AOL post, I originally modeled a MySpace-like death for Zucerberg and company, but that was wrong. Facebook will not die a fast death. In fact, in the past couple of years it’s become […]

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Breaking Up Google

Google pushes the boundaries of fair data use. Whenever it changes its algorithms, it creates tidal waves of changes across the media industry, and directly impacts every single business with an Internet presence.

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So You Are a Marketer

2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.

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Twitter Following

Pop Created the Twitter Link Farm

Many people complain about Twitter becoming a stream of links. Now a research report supports their claims, but the surprising reason for the shift is an increase in popularity some users receive, as noted by larger follower counts. Two professors studied 2500 people on Twitter, and then artificially inflated some of the subject group’s Twitter accounts with new followers. The surprise result? The newly popular Twitterati found that they couldn’t keep growing their accounts by just sounding off or offering day in the life content. To keep the momentum going they increased frequency posting links and updates, and found that stopped impacting their growth, too. When that failed, the average follower stopped communicating. They just stopped. Instead, they started viewing […]

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Instagram Video Highlights YouTube Weaknesses

YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole): Geoff Livingston on Google+

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Reader

Google Reader Causes Pivot (and Purge)

Well, the RSS apocolypse is upon us thanks to Google’s planned sunsetting of Reader. Now that my Reader has been scheduled for termination, expect a pivot. Of course, the sunsetting of Reader disrupts my and many other bloggers’ daily link sharing on Twitter and Google Plus, which causes change. Since xPotomac and SxSW have passed (creating more time), I plan on starting anew, and rebuilding on Feedly and Flipboard with new voices on a wider range of topics. I go through periods of discontent online. Currently, I’m in one. Geoff Livingston on Google+

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

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Zinnia Row by Geoff Livingston
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A Delicate Weed by Geoff Livingston
The Devil's Horns Re-Edit by Geoff Livingston
Green, Blue and Red in the Fog by Geoff Livingston
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