Improve the NFL Experience with Social

It’s Friday. Let’s have some fun and talk football! While not my favorite, the NFL reigns as America’s most popular sports league. Yet, social media has yet to become widely embraced by the league and its teams outside of broadcast-like promotion. For example, the NFL does not offer access to commonly accepted social networks on its front page.

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Current Social Network Punditry Causing Naps

Image by LOLren Oh yes, there are many changes afoot amongst the social networks. Facebook, Google+ and Twitter, oh my! And of course, the social media punditry has ratcheted up with the competition. Could it be more meaningless and boring? Seriously. New feature social network roll-outs are about as exciting watching the fall line-up of TV programming getting announced. Interesting? Yes. Meaningful? No, not until you get to experience the show a couple of times. The difference is that instead of several TV critics, we have tens of thousand of so-called experts offering declarations at ever opportunity. The social media marketers who claim to know how these features will impact business are just ridiculous. Sorry. It’s laughable. Can anyone possibly […]

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The Delicate Art of Crossing Streams

In today’s world of increasingly integrated social functionality, the ability to cross-post across social networks enables time savings and multiple community engagement. Yet, as we have seen overtime, while easier for the content producer, crossing the streams can actually alienate individual communities. A Foursquare check-in is not a Facebook update, which is not a Tweet, nor a Buzz or a bookmark. There’s no greater example of mindless stream crossing that alienates users than FourSquare check-ins. These are especially egregious when the user simply checks in with no contextual additions (such as, “at baseball game with my son, his first game ever”). Twitter, Facebook and other associated communities are treated with such fantastic, mindblowing contributions as, “I’m at Safeway.” Add dozens […]

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