Overvaluing Twitter

Image by puuikibeach Given the increased focus on “Twinfluence” thanks to measures like Klout, there are many organizations eager for success with so-called influencers (at least by Twitter metrics). Though some of these measures integrate more than just Twitter, they tend to be extremely 140 character centric. That may be a huge mistake for companies and nonprofits who overvalue the importance of Twitter in the larger social web context. Let’s start with the fact that Twitter doesn’t even represent a strong minority of the U.S. population. According to Twitter’s last update in September, the network has 145 million members worldwide. Yet regardless of the number of accounts worldwide, active users are estimated to be significantly less. One study released a […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Work Friends by Geoff Livingston
Ride the Elephant by Geoff Livingston
Feed the Pony by Geoff Livingston
Galloping to the Strike by Geoff Livingston
The Buccaneer by Geoff Livingston
Load the Crossbolt by Geoff Livingston
Cirque (@cirque)  du Soleil Tents by Geoff Livingston
Sword and Horse Re-Mix by Geoff Livingston
Sword and Horse: A Game of Skill by Geoff Livingston
Wide Angle Cirque du Soleil (Sans Paint) by Geoff Livingston
A Night at the Circus by Geoff Livingston