2014 is the year of separation. Clients will start qualifying vendors by their ability to deliver a mobile experience. In the post social media revolution era, talking responsiveness is cheap. Sites speak louder.
YouTube may have the most to lose from Facebook’s response to Vine, 15 second format videos on Instagram. Normally, I don’t blog about the day-to-day battle between socnets. The evolution is tiresome, and is best covered by trade pubs/blogs with reporter teams. However, in this case there are several macro trends in play that have not been well discussed. The following issues spell trouble for YouTube (and Google as a whole): Geoff Livingston on Google+
Perhaps the most noteworthy change in digital media in the recent past is the rise of visual media. From photos and now increasingly videos, we’ve seen Instagram and Pinterest become two of the top social networks, both ranked in the top 50 U.S. web sites overall by Comscore. And to boot, Facebook and Google+ have reacted making visual media core components of their networks. That’s not to mention new upstarts like SnapChat and Vine. The revolution continues with the full integration of visual media. Jen Consalvo, COO and co-founder of TechCocktail, is presenting next week at xPotomac on the visual revolution. Here’s a sneak peak at some of the things she’s going to talk about… GL: How has photography changed […]
Can you name this song…? vine.co/v/bJjdTLBnwx1 — Paul McCartney (@PaulMcCartney) January 29, 2013 There’s much ado about Vine these days. In addition to the usual porn issues, most of the controversy surrounds the video network’s six second format. Like it or not, the six second format is ideal for bandwidth constrained 4G powered devices. Marketers are already experimenting with the weeks old social network bolt-on. But to me, it’s too early for that conversation. What’s fascinating is the medium itself and how it fits into the larger social context. First, consider that Vine is the video short equivalent of Instagram. Load time is critical for a long stream of videos, especially given it’s mostly viewed on devices leveraging wireless carrier […]