Tenacity5 Media released a new eBook this morning, Visual Media: The New Content Marketing Landscape. My colleague Erin Feldman is the primary author with a co-author credit to me. You can download it for free with no requirement to provide any personal information.
The eBook discusses the visual media era as whole, then seeks to help marketers adapt best practices. Generally, there is one overarching rule: Go mobile or perish. While the desktop is still used, its use is limited to particular tasks. To reach more people, think mobile first, desktop second.
Included in the paper are 12 tips for best practices across a variety of media types and social networks. You can see them in the above slideshare or simply scroll below.
Traditional media is not dead, but it does need to be supplemented with digital assets. Engage journalists by augmenting pitches with photos, videos and other visual resources.
2) Social TV
Social TV is not synonymous with newsjacking, but the tactic is relevant, particularly when capitalizing on the social furor surrounding live events such as sporting ones or the Grammy’s. Follow current events and programs, then share timely brand-related updates and images.
YouTube isn’t replacing traditional TV viewing, but it is being consumed in larger and larger numbers. Brands seeking to create a YouTube presence need to think unique content rather than copy what they do on more traditional video platforms.
Aim to create high-quality, engaging content rather than just another television ad.
Pinterest offers a captive, active audience. Tap into their interests by sharing images that they’ll love to “like” and re-pin. Pin images that depict your brand’s story and character.
Instagram is ideal for user generated content (UGC). Give your audience a chance to tell the story, and they typically will. Grow your Instagram community by asking them to share photos of your product in action.
Facebook is alive and well, but it’s increasingly visual. Ensure your placement in your fans’ news feeds by tapping into their visual interests. For increased Facebook engagement, post multiple photos rather than a single one.
Twitter has gone the way of visuals, too. Make sure your work is noticed by using Twitter Cards to feature images and other information, such as a sign-up form.
Use Twitter Cards to feature full-sized images in the news stream.
SlideShare is not an online PowerPoint presentation. Other content can be uploaded to the site. In addition, it features robust search optimization capabilities. The presentation’s important, but don’t forget to optimize for search.
LinkedIn is visual, too. Present your company’s story and standout from your competition with Showcase Pages.
Flickr may be popular because of its storage and archiving possibilities, but the site gets plenty of traffic from people seeking licensed images for their own work. Capitalize on their needs by licensing your work. To increase awareness, license your photos so that people can share and use them.
Vine is home to short video, so it’s not the place to tell your brand’s life story. Aim for sharing highlights and personality. Use your six seconds to let your brand’s personality shine.
12) Non-Traditional Conferences
Nontraditional conferences are the way of the future. Blend your traditional event with digital for an increased return on investment. Use visual and digital media to generate stories before, during, and after an event.
Download Visual Media: The New Content Marketing Landscape for free with no requirement to provide any personal information.
Want more? Read 7 Signs of the Post Social Media Era.