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7 Daunting Challenges Facing Marketers

Marketing today remains a great challenge, in large part because of the consistently changing technology and media landscape. Informational sources (conferences, blogs, etc.) consistently address these challenges yet the issues persist. It may be time to take a step back on a macro level and look at how education and information sources are meeting these challenges. Here are the seven daunting difficulties for today’s communicators, each followed by an idea or three on how to address them. Please add your own thoughts. Geoff Livingston on Google+

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9 Videos on the Digital Future

Happy April Fool’s Day! We now resume our regular programming… Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation. Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out. Please feel free to leave comments and feedback about the conference here. We’re listening! xPotomac Introduced: BlogPotomac Legacy […]

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Marketing Writers Face Dramatic Shift

Current content conversations focus on the written word as conveyed via interactive or print. That’s about to shift toward more immersive media experiences, forcing marketers to write and design for live environments. Immersive media creates a new demand for dramatic writing skills, usually the domain of more artistic forms such as plays, films and broadcast. The crossroads is here. While most content marketers focus on blogs, newsletters, white papers and guides, the need to develop visual and audio centric media increases. In discussing the Google Glass Project/augmented reality session for next week’s xPotomac conference with Patrick Ashamalla, we focused on these challenges. In many ways, interactive designers and writers know this shift is caused by the untethered internet. Today, most […]

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Improve Social Search

When you see a strong, social visual interface like Pinterest or Instagram, or even the revitalized Facebook and YouTube interfaces, you realize how far social search has to come. Search engines are generally not visual, don’t port well for sharing to networks, and are closed to commenting. Google, Bing and Yahoo! index a blend of news and social conversations, but this early concept of social search is pretty stale. The content presentation and simple link interaction is very 1.0 with text links, and a complete lack of dynamic commenting and sharing. Geoff Livingston on Google+

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Only One Kind of Branding Matters

Image by Alice Popkorn Only one kind of branding matters, and that’s the customer experience. I love ad agencies and individual marketers that preach the ultimate importance of visual and personal branding, respectively. They’re wasting their time. You can manufacture as much messaging as you want, but if your brand promise doesn’t meet the customer experience then your efforts will fail. Fast. Geoff Livingston on Google+

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Why You Need a Customer Experience Officer

Image by Eyesplash Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience. By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI). Geoff Livingston on Google+

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