Posts Tagged ‘Visual’

Why You Need a Customer Experience Officer

Posted on: June 19th, 2012 by Geoff Livingston 10 Comments

RCMP smiles
Image by Eyesplash

Greg Verdino turned me on to a fantastic article about the rise of the Customer Experience Officer. The article rightly discusses the real trend of branding today — the comprehensive user experience.

By focusing on the comprehensive user experience, research shows brands strengthen return on investment (ROI).

(more…)

New Flickr Brings Questions about the Visual Media Era

Posted on: February 28th, 2012 by Geoff Livingston 6 Comments

Flickr
New Flickr Interface image via Geeky Gadgets

Flickr will unveil its much-needed new interface today, revamping one of the oldest and still prescient social networks. This significant change comes to a network that features more than 3.5 million photos uploaded everyday, and one of the most popular APIs on the Internet. Flickr’s new interface seeks to make the network relevant to smartphone and tablet users.

As a long term power user on Flickr with more than 4000 photos and 325,000 photo views on my photo blog, I welcome this change. It’s refreshing, and makes the most powerful network for sharing videos not only stronger, but more attractive, too.

For a long time, Flickr’s primary value to me was housing images in a very accessible Creative Commons library. This allowed widespread dissemination of images in a host of online journals, blogs, and in some cases traditional media. Now Flickr could become more than that, competing with personal photo network favorite Instagram for commenting and interacting with other photographers and visually oriented minds.

Invariably, those that don’t understand the difference between a content publishing-based social network and a bookmarking-based network will compare the new Flickr to Pinterest. Ironic, as Flickr just incorporated Pinterest’s opt-out code for photographers who don’t want their original content repinned without credit or payment. In reality, Instagram and Tumblr are much closer competitors because the users are primarily content creators.
(more…)