Posts Tagged ‘Vocus’

9 Videos on the Digital Future

Posted on: April 1st, 2013 by Geoff Livingston 5 Comments

Happy April Fool’s Day! We now resume our regular programming…

8508304999_e9d2e942b5

Five weeks ago at xPotomac, nine speakers and one emcee delivered speeches and conversation starters that sparked 25-30 minutes of questions and answers each. The following nine videos are listed in the order of presentation.

Special thanks to my client Vocus for providing videography services. Vocus is hosting the Demand Success 2013 conference in Washington, DC this June 20-21. The event focuses on marketing best practices for converging media, and includes speakers like Arianna Huffington, Content Marketing Institute Founder Joe Pulizzi, digital journalism expert Jay Rosen, and many more. Check it out.

Please feel free to leave comments and feedback about the conference here. We’re listening!

xPotomac Introduced: BlogPotomac Legacy and Future Vision

DC’s very own Shana Glickfield (Beekeeper Group) provides the introduction to very first xPotomac. xPotomac is where the digital media future meets businesses. This groundbreaking conference features seven media technologies most likely to impact businesses and marketers in the immediate future.

This smaller intimate conference features limited attendance to ensure maximum learning and networking. Speakers will present in a tight setting with the stage centered in the round or in a horseshoe formation. Each session features a gladiator like format with 15 minutes dedicated to speaking and 30 minutes of question and answer from the audience.

Opening Keynote: Voice Search Changes the Game

The opening keynote at xPotomac was provided by Vanessa Fox. Given how much of the current web — social and content marketing included — revolves around search, voice search represents a game changer, especially given mobile use with Siri and Google Voice Search.
(more…)

Geoff Livingston on Google+

How Social Empowers Journalists

Posted on: March 20th, 2013 by Geoff Livingston 7 Comments
Image by Denver University

Journalists Report on the Presidential Debate, by Denver University

Pew released its annual State of the New Media report highlighting a continued decline in all forms of journalism except online. Yet online reporting has come with an increase in journalists using social media.

My client Vocus issued its fourth State of the Media report last month, revealing a strong synergy between traditional and social media.

What was once viewed as an either or choice is now irrevocably intertwined as a powerful synergy of content and fan engagement. Traditional media outlets from newspapers and magazine to broadcast use social media to distribute news and engage their readers.

For example, a vast majority of reporters use social media to report and to promote. Over half of respondents use social media primarily for content promotion: linking to content online or previewing upcoming news reports and features. Forty three percent are using it for research alone, and 31 percent use it for both.

(more…)

Geoff Livingston on Google+

The Yogi Berra School of Marketing

Posted on: February 11th, 2013 by Geoff Livingston 6 Comments

Yogi Berra
Image by cliff1066

Pitchers and catchers report today, marking the beginning of the long journey to the World Series. What better way to celebrate than apply some of Yogi Berra’s quotes to marketing?

I believe in speaking to an audience using their vernacular. That’s why I love Yogi Berra, and his terribly funny euphemisms for life, which just absolutely drive grammar perfectionists crazy.

Here are my five favorite Yogisms as they apply to marketing:

“It ain’t over till it’s over.”

(more…)

Geoff Livingston on Google+