Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

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Join Me for the @LiveEarth Run for Water

Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18. No small commitment from me, because though I am a gym rat and partake in cardio five times a week, I hate running. The environment is worth it, so no whining from me. There are events throughout the country and the world, but the DC 6k will be a signature Run for Water event: The 6k course, which is still being finalized, will be hosted by the National Harbor. If you haven’t been to the National Harbor yet, it offers stunning […]

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A New Novel from Geoff Livingston

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Restoring the Capitol by Geoff Livingston
Wildabeast by Geoff Livingston
Walk Amongst the Flamingoes by Geoff Livingston
Hyena by Geoff Livingston
Potomac River Sunrise by Geoff Livingston
Morning on the Marsh by Geoff Livingston
Dawn on the Potomac by Geoff Livingston
Milky Way in Kenya Take 2 by Geoff Livingston
Ngorongoro Crater by Geoff Livingston
What Awaits on the Other Side? by Geoff Livingston
Dawn at the Dock by Geoff Livingston