Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

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Join Me for the @LiveEarth Run for Water

Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18. No small commitment from me, because though I am a gym rat and partake in cardio five times a week, I hate running. The environment is worth it, so no whining from me. There are events throughout the country and the world, but the DC 6k will be a signature Run for Water event: The 6k course, which is still being finalized, will be hosted by the National Harbor. If you haven’t been to the National Harbor yet, it offers stunning […]

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A New Novel from Geoff Livingston

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Vocus Marketing Blog
(2012-present)

Inspiring Generosity
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Great Falls, a Wide Angle Perspective by Geoff Livingston
The Great Falls of the Potomac River by Geoff Livingston
Panorama Sunset Over Rosslyn by Geoff Livingston
Twilight at Half Moon Bay by Geoff Livingston
Marsh Land by Geoff Livingston
Autumn on the Marsh by Geoff Livingston
Hints of Autumn Red by Geoff Livingston
Train Tracks by Geoff Livingston
October Sunrise by Geoff Livingston
The Long Hall B&W by Geoff Livingston
Looking Over a Half Moon Bay Cliff by Geoff Livingston