Who Cares More, Coke or Pepsi?

Image by Orin Zebest Much has been said about Pepsi’s falling market share and its social media driven Refresh cause marketing effort. Extremists have dubbed Pepsi Refresh as the iconic symbol of failure for social media as a marketing mechanism. Like many conversations about social media, this view is too simplistic. It fails to acknowledge several key issues, including product weaknesses, the fact that PR and advertising were well integrated into the effort, and the debatable use of cause marketing as the primary thrust behind Refresh. Meanwhile primary competitor Coca Cola continues to widen the gap with its marketing and quieter CSR initiatives. The lack of a tangible theory of change, the over-focus on PR 2.0 participation metrics, and generally […]

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Join Me for the @LiveEarth Run for Water

Many of you know I volunteer as a weekly blog writer and social media advisor for Live Earth. But my commitment will go farther this Spring as I participate in the Live Earth Run for Water on April 18. No small commitment from me, because though I am a gym rat and partake in cardio five times a week, I hate running. The environment is worth it, so no whining from me. There are events throughout the country and the world, but the DC 6k will be a signature Run for Water event: The 6k course, which is still being finalized, will be hosted by the National Harbor. If you haven’t been to the National Harbor yet, it offers stunning […]

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A New Novel from Geoff Livingston

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Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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The French Quarter by Geoff Livingston
Under the Waterfront by Geoff Livingston
A Long Night on Bourbon Street by Geoff Livingston
Armstrong by Geoff Livingston
Endless Arches (Explored) by Geoff Livingston
Forgotten Monster by Geoff Livingston
All Aboard! by Geoff Livingston
Love the Snow by Geoff Livingston
Rope by Geoff Livingston
Into the Light by Geoff Livingston
The George Washington Masonic National Memorial by Geoff Livingston