We First’s @simonmainwaring on Cause Marketing

I first met Simon Mainwaring in Boston in September, 2011 when we shared a keynote on best cause marketing practices (thank you, Katya). Ever since then, I have admired Simon’s unwavering commitment to change the world through cause marketing. His bestselling book We First is a must read for anyone who believes that businesses play a role in their larger community. I wanted to check in with Simon, and see how the We First project was coming along. Here’s what he had to say‚Ķ GL: How has We First been embraced by the business community? SM:Outright the business community has been very kind and open towards We First, welcoming both the book and its message. That said, the purpose of […]

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Can We Change the World?

Many times we wonder if we really can change things. Some wish to change all of society, while others want to resolve a specific problem, like education, homelessness, or environmental issues. Passion drives them, but many of us question whether our actions really matter. Simon Mainwaring’s current bestseller We First (See Beth Kanter’s book review) certainly challenges us to believe that change of all kinds can happen. Mainwaring advocates for a sea change in capitalist culture towards mandated ethical corporate social responsibility and cause marketing. He advocates for a We attitude instead of a Me attitude. His suggested primary catalyst for change is, you guessed it, social media. If They Can Do It… From Ignite Better Baltimore It’s easy to […]

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