Image by ~ Sandy ~ This year’s Millennial Impact Report shows that anyone doing business in the United States needs mobile communications as part of its portfolio. Without mobile any business or nonprofit’s growth strategy is dead in the water. An astounding 77% of millennials use a smartphone to access the Internet, says the report — well above the general adult population’s use. This is literally any business or nonprofit’s future stakeholder, if not their current one.
Image by Paul Swansen Watching App Savvy Author (and personal friend) Ken Yarmosh speak, clarity in mobile communications becomes clear. He helps you see the primary communications forms on the medium clearly and concisely. Specifically, Ken talks about the three primary communication methods via mobile web development. There are additional tools that provide communications on top of the big three, similar to social networks that function within the larger world wide web. From a communicators perspective, there are several ways to approach stakeholders on mobile media. Here are the five forms that most marketers use or experiment with today. Primary Communication Methods 1) Short Messaging Service (SMS): Second generation or 2G digital cellular networks (PCS) enabled SMS, which was the […]
UPDATE: Robert Scoble believes our comments are taken out of context, and has offered this Cincast on his views about women in tech. We appreciate Mr. Scoble’s participation in this important topic, and wish to encourage all parties to discuss the matter. UPDATE: Robert Scoble has shared his thoughts on Women in Tech. You can view his take here. Image: “Women of WiFi, after Caillebotte” by Mike Licht, NotionsCapital.com by Danny Brown and Geoff Livingston (Cross posted on Danny’s blog) Contrary to Violet Blue’s disappointing stance about women in tech in 2010, this year saw a terrible new trend, the outright enforcement of the glass ceiling in technology. First there was Michael Arrington’s terribly ignorant rant, followed verbally by the […]