I re-edited this John Wall jumper photo with Snapseed, one of my favorite social tools for photo sharing. People frequently ask my opinion about social networks and applications. While I oblige requests individually, generally I don’t proactively seek to give advice or blog about tools unless the discussion revolves around a macro trend or impacts strategy. It comes down to positioning, long term viability and personal interest.
Big Hairy Audacious Goals (BHAGs) differentiate stellar companies, says Jim Collins in his timeless classic, Good to Great. They’re also the things that drive business marketers nuts. How can a big dream become attainable and time bound? In Welcome to the Fifth Estate we talk about SMART goals (chapter authored by Kami Huyse), and in Marketing in the Round we add the ER (evaluate and reevaluate) to discuss SMARTER goals (brought to the conversation by co-author Gini Dietrich). SMART/ER Goals focus on Specific, Measurable, Attainable, Relevant and Time-bound objectives. BHAGs and SMART goals don’t have to conflict with each other. From the strategist’s perspective, far from it.
Some authors write books without citing people. Others follow more academic, research-oriented approaches to documentation. In the spirit of journalism, it seems important to acknowledge sources, and give them credit for their work. The following 100 plus bloggers and online personalities were cited in Welcome to the Fifth Estate‘s 180+ footnotes. The book itself, which has been delayed by a couple weeks, finally went to press yesterday. A big thank you to each and everyone of them! In all fairness, the best way to say thanks was to give them some old fashioned public acknowledgement and link love. Before we get to the lists of sources, I also want to thank Jennifer Goode Stevens, Bill Sledzik and Tom Livingston (yes, […]
4 Types of Social Media Strategy for Businesses Today, you are welcome to free content from the forthcoming book, Welcome to the Fifth Estate. It is a great pleasure to offer this to you as a loyal reader. The Fifth Estate Strategy Wiki has two versions of the above powerpoint (for businesses and nonprofits) featuring the ideas presented in chapter four on strategy. It also has links to a dozen blog posts about strategy, many of which are not included in the book, and other resources. You can visit the wiki here. Please feel free to take this content and use it, and become a wiki member and add/comment/edit. So many social media books have been published as vehicles for […]
When I announced the revision of my book Now Is Gone, I published a draft of the first chapter, “Welcome to the Fifth Estate.” A reader, Ike Pigott, who is very familiar with the first book, thought the primary theory and content was so different from the first one that it should be retitled. Here is Ike’s comment on the Fifth Estate post: Geoff – maybe “Welcome to the Fifth Estate” would have been a better title for the book. After all, it appears to be such a substantial rewrite, with all new case studies, that it would go beyond Second Edition status. In actuality, Ike’s comment is very correct. More than 50% of the book is new, and of […]