Post Mortem: Examining CitizenGulf

Per last week’s post, the CitizenGulf Day of Action some good numbers and created a mindful way for people to take action in the face of the oil spill. As the entire process was largely open sourced, I’d like to share my analysis of the marketing experience, too. It is my hope that by sharing this information, other individuals and non-profits that are considering developing events can garner best practices for their own efforts. The value of participating as a volunteer in #CitizenGulf was threefold: 1) Provide a mindful way for people to respond to BP and the Obama Administration’s collective mishandling of the situation 2) Help fishing families get on their feet and perhaps find a new future via […]

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