2013: Clicks and Mortar

Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. Some folks dub this trend Clicks and Mortar, the integration of online into our everyday physical whereabouts. Recently, I attended the Ivy League Sports Symposium, and, whether it was MLB or the Tough Mudder franchise, everyone was talking about the live fan experience from a participation perspective. For example, new stadiums are developed with incredibly robust wifi networks for in game experiences. The trend extends well beyond sports. Burberry recently invested significant dollars to […]

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Work with My Company

Tenacity5 Media Logo

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

Swamp Sunrise by Geoff Livingston
Reaching for the Sun by Geoff Livingston
Blue Rust by Geoff Livingston
Engine Number 3 by Geoff Livingston
Sunset at the Pentagon Marina by Geoff Livingston
Shai Thinking by Geoff Livingston
Downtown Cleveland by Geoff Livingston
4th Street Awaits by Geoff Livingston
Crane in Decay by Geoff Livingston
Bridge Over the River Cuyahoga by Geoff Livingston
The Flats by Geoff Livingston