Image by CRUSTINA! The big digital media shift in 2013 has little to do with new mobile applications or social networks. Rather, it revolves around how brick and mortar businesses — and in particular stores and entertainment venues — integrate social into their physical brand experiences. Some folks dub this trend Clicks and Mortar, the integration of online into our everyday physical whereabouts. Recently, I attended the Ivy League Sports Symposium, and, whether it was MLB or the Tough Mudder franchise, everyone was talking about the live fan experience from a participation perspective. For example, new stadiums are developed with incredibly robust wifi networks for in game experiences. The trend extends well beyond sports. Burberry recently invested significant dollars to […]
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