We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them.
This extends beyond strategic and tactical savoir faire to actual practice.
An attitude of service creates the word of mouth every brand wants, the kind that drives value and attracts prospects that want similar outcomes.
Here are some client service tips for consultancies seeking to develop winning reputations.