We as marketing bloggers talk a lot about strategy, the latest and greatest trends, and our personal way of thinking, all to attract customers. But perhaps the best way to attract clients is to build a reputation for amazing them. This extends beyond strategic and tactical savoir faire to actual practice. An attitude of service creates the word of mouth every brand wants, the kind that drives value and attracts prospects that want similar outcomes. Here are some client service tips for consultancies seeking to develop winning reputations. Get Dirty
Two-time Cy Young Award Winner Tim Lincecum is experiencing a horrible 2012 season I made a joke about my Ad Age Power 150 ranking a while back, but when I found out how low my score was last Spring it seriously upset me. I used to be a top-ranked blogger! What happened? De-listing became a serious thought for a couple of days. After all, publicly quitting networks and such seems to be the fashionable thing to do amongst bloggers these days.