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When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

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WAKE UP CALL: Word of Mouth Marketing more than Social Media

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media. Geoff Livingston on Google+

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A New Novel from Geoff Livingston

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101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Vocus Marketing Blog
(2012-present)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

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My Photos

The Key Bridge at Night by Geoff Livingston
Civil Dawn in Early Winter by Geoff Livingston
Infinity by Geoff Livingston
Along the Cobblestones by Geoff Livingston
The Washington Monument Bathed in Golden Light by Geoff Livingston
Panorama - Sunset on the West End of the National Mall by Geoff Livingston
The Lincoln Memorial after Sunset by Geoff Livingston
Glen Echo Park by Geoff Livingston
Bandit Salute by Geoff Livingston
The Sultans of Swing by Geoff Livingston
Girl Trains Rule by Geoff Livingston