3067755419_86c8118be6_o

When the Wrong Mouth Speaks

Is content marketing a tactic or a strategy? An examination of why the latter is becoming a weakness for many marketers.

Read more
Linkedin Google+ Facebook Twitter

WAKE UP CALL: Word of Mouth Marketing more than Social Media

Social media experts will tell you that social is word of mouth marketing (WOMM). Experienced grassroots marketers may be confused, thinking word of mouth occurs person-to-person in a wide variety of ways, with social offering another venue for that. Now grassroots marketers have the proof to push back on social media experts. A recent study from the Temkin Group shows post purchase word of mouth feedback will more likely occur via email, phone calls, in person, or directly to the company rather than social media.

Read more
Linkedin Google+ Facebook Twitter

A New Novel from Geoff Livingston

Want news and an advanced copy of the book?
Your info is never shared

Monthly Marketing Mashup


MarketingSmarts Podcast

Buy Exodus for Just $0.99

You can buy the book from these vendors, including $0.99 on the Kindle store.

101 Things, a Bucket List

Pacific Sunset

Posts on Other Blogs

Huffington Post
(2011-Current)

Cision Blog
(2012-2015)

Inspiring Generosity
(2011-2012)

Mashable
(2009-2011)

The Buzz Bin
(2006-2010)

Archives

Categories

My Photos

They Made the Ultimate Sacrifice to Protect Our Future by Geoff Livingston
Temple in the Water by Geoff Livingston
Salt Lake Temple by Geoff Livingston
Red Is My Favorite Color by Geoff Livingston
A Special Assignment by Geoff Livingston
Night Train by Geoff Livingston
South Street by Geoff Livingston
The Mirror of Dawn by Geoff Livingston
The Bridge Never Sleeps by Geoff Livingston
Things Money Cannot Buy: Chopsticks by Geoff Livingston
Pretty in Pink by Geoff Livingston