Being an egomaniac author with an inferiority complex, I commissioned a Helix Review to analyze Exodus against all published works within The Book Genome Project as well as making specific comparisons to titles in the science fiction genre. The big data mash-up tells you a ton about how your book works and your particular writing style. So the first thing you can tell is that Exodus is short! In spite of its length, it does have a healthy vocabulary for its length. Sentence length is average. While classified as a science fiction book, it tends to have longer paragraphs than most books within the genre. The review also analyzes the text for complexity, dialog and pacing. To help compare the book, […]
Image by Peter Hutchkins The coupling of the words “content” and “marketing” creates a debate centering on the differences between publishing and selling. By its very nature, marketing is a function of sales. As such marketing communications activities, regardless of form — search, email, publicity (on behalf of a company), content creation, social, events, etc. — all represent activities to engage people in a sales process OR support brand reputation, which in turn, increases the likelihood of further sales, recruitment or investment later in time. I can see why content purists, particularly those with a journalism background, flip their fricking lids at the very phrasing of “content marketing.” After all, they publish quality content.