In its purest form, writing offers artistic value to our world, inspiring people, making them think, debating ideas, and challenging norms, even in marketing. The creative side of the profession, the part that speaks to the soul, demands better than a top five list or a mechanical landing page.
A blog post should contribute a small nugget to a professional’s life. An essay should revolve around an idea and debate its merits, pros and cons and leave the reader spinning with their own interpretations. A book should leave a reader enchanted with dream and vision.
And by books, I’m not talking the trade books many of us bloggers tout as our professional mantras, rather books of grander scale and intent. For example, a novel that offers societal commentary. Or even a great history or nonfiction accounting of some facet of life or place.